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Dear reader,
This is issue #221 - 11 August 2005 of the weekly newsletter for industry professionals.
“Linde wants a slice of Chinese forklift pie.”


TACOM needs 1,000 forklifts for 2006
China a linchpin of world market growth, says Linde
Marketplace notes
Fuel cells on Crown forklifts pass Wal-Mart test
Students help TVH build forklift chain cutter
Gehl sponsors historic racetrack
Pride in power by the hour
Surprise lift for man in loo

Omega Lift Manufacturing Inc. & Manchester Industries

Power Machinery Center SELLING Battery Extractor

FORK TALK: Equipment theft summit next month

SAFETY FIRST: Kent O'Sullivan: Don’t roll the dice

INDUSTRY PROFILE: Company Profile: Godrej

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Inside’s weekly newsletter just got a major face-lift this week! The team has been working hard on it and we are pleased to show you the results. Send us an email to tell us what you think of our new look.

In this issue, we are putting the spotlight on a major forklift player from the Asian continent. We hope you enjoy reading about who Godrej & Boyce Manufacturing Co Ltd is, what it does and where it plans to go, in our newly launched, weekly, industry profile column. If you would like more information about this new and exciting marketing opportunity for your company or product, please email the marketing team.

TACOM needs 1,000 forklifts for 2006
WARREN, MI, United States

The US Army Tank-automotive and Armaments Command (TACOM) wants to procure up to 1,000 new All-Terrain Lifter Army System (Atlas) II forklifts for fiscal year 2006.

The Atlas II is a C-130 air transportable, variable reach, rough-terrain vehicle with a maximum load capacity of 10,000lbs (4,536kg). TACOM is seeking suppliers to produce 600 to 1,000 vehicles.

The forklifts’ primary missions will be handling all classes of supply, inserting and extracting 40 inch (1.0 metre) by 48 inch (1.2 metre) pallets from army containers, transloading palletised loads between transportation modes and handling Air Force 463L pallets up to 10,000lbs (4,536kg).

A draft purchase description (PD) and questionnaire to gather industry input will be posted on the Atlas II website in a month’s time.

The technical requirements, which are subject to change, will be in the draft PD. The materials handling industry is welcome to comment on any issues in the draft.

TACOM intends to publish a draft request for proposal in the first quarter of fiscal 2006 and release the request for proposal before the start of fiscal 2006’s second quarter.

The tender is expected to be awarded before the end of the 2006 third quarter.

Contact Sam Campanella at +1-586-574-5502 or email features more business opportunities. To find more, go to our Tenders section, which lists open tenders for materials handling equipment and services from public and private organisations. This section is updated regularly.

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China a linchpin of world market growth, says Linde

North America and Asia, especially China, continue to be linchpins of world market growth, says Linde in its half yearly financial report.

Linde has taken advantage of China’s fast growing market by launching a second forklift brand in China in May 2005.

The OM brand “middle price category” forklifts are manufactured in Xiamen but the company would not disclose more details on the product.

“The size of the (Chinese) market is now around 14,000 units and in the next few years it is expected to grow 15 per cent to 20 per cent, higher than the growth rate in the market as a whole. We are seeking to achieve a 15 per cent market share in this segment by 2008,” Linde spokesperson Uwe Wolfinger said.

“Sales for the Linde brand in China were around EUR100 million (USD123.6 million) in 2004,” he said.

Sales for Linde’s materials handling unit increased 4.8 per cent to EUR1.67 billion (USD2.05 billion) for the first half of 2005, while incoming orders increased 5.7 per cent to EUR1.83 billion (USD2.26 billion). Operating profit increased 15.4 per cent to EUR75 million (USD92.5 million).

The financial report also said there continued to be two distinct business trends in Europe.

“Demand in western Europe remained static compared to the previous year [and] eastern Europe again achieved double-digit growth rates,” the report said.

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Marketplace notes

More and more people from all over the world are using the Marketplace and dealers are receiving a lot more enquiries (from end users as well as from other dealers). These buyers are looking for a particular machine and ask very specific questions.

Unfortunately, some dealers fail to reply to some of the enquiries they receive. Most enquiries are legitimate and are from interested buyers. A brief reply message to acknowledge receipt is the way to go, even if you can't help the buyer.

We also recommend dealers test their ShopFront contact details: send an email to yourself via your ShopFront and verify the phone and fax numbers. Let us list additional email addresses for your ShopFront contacts to cover holidays and other absenteeisms.

Also, give your business the best exposure in the Marketplace. List all of your available stock and you will increase the enquiries from buyers.

For more information or assistance, contact the Marketplace team on – Phone: +61 7 3369 9090 – Fax: +61 7 3369 9096.

Have a great week!
The Marketplace team

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Fuel cells on Crown forklifts pass Wal-Mart test

by US correspondent Roger Renstrom
Wal-Mart Stores Inc’s logistics subsidiary has agreed to support the commercialisation process of Cellex fuel cell power systems for electric forklifts

Four Crown PE4000 Series rider pallet trucks powered by Cellex fuel cell units recently participated in successful two-week Alpha field trials at a Missouri Wal-Mart food distribution centre.

“We were impressed with the operational benefits,” said Rollin Ford, executive vice president of logistics and supply chain with Wal-Mart, based in Bentonville, Arkansas, USA.

“Wal-Mart’s continued support of Cellex will be a key driver in moving fuel cells from a demonstration technology to a commercial product in the materials handling industry,” said Tom Hoying, vice president of sales and marketing with Cellex Power Products Inc in Vancouver.

Crown Equipment Corp is expected to continue to supply the program’s forklift trucks.

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Students help TVH build forklift chain cutter
WAREGEM, Belgium

TVH staff have worked with two technical school students to design and build a machine that shortens forklifts’ heavy chains.

Bjorn Quartier and Steven Vanhauwaert, from the VHTI Technical School, in Kortrijk, Belgium, received help from TVH purchaser Koen Vanderlinden and VHTI supervisor Raf Despenter for their thesis project.

Heavy chains, part of a forklift’s mast, are typically shortened manually by removing chain pins from chain plates.

“It’s a heavy job for the shoulder joints and metal splinters can cause nasty wounds,” TVH said in a statement. “The continuous banging may [also] cause hearing loss.”

Existing chain-cutting machines are not designed to shorten heavy chains. The students’ goal was to design and create a heavy chain cutter.

TVH will use the cutter in its daily operations and, if necessary, perfect it for use by its sister companies. “TVH is thinking about using the machine in China since this heavy chain market is growing rapidly,” the statement said.

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Gehl sponsors historic racetrack
WEST BEND, WI, United States

Gehl Company is sponsoring the Milwaukee Mile motorsports racetrack, at State Fair Park in West Allis, Wisconsin, with what will be known as the “official compact equipment of the Milwaukee Mile”.

An RS Series telescopic handler, a skid loader and an all-wheel-steer loader will be used by Milwaukee Mile staff for track maintenance and materials handling.

“We are excited about our relationship with the historic Milwaukee Mile,” said Dan Keyes, vice president, sales and marketing. “Gehl Company is a historic company as well, with roots dating back to 1859.”

Operating as an American motorsports venue since 1903, the Milwaukee Mile is said to be the oldest operating speedway in the world.

Gehl also sponsors the Toyota Grand Prix, in Long Beach, California, the Honda Grand Prix, in St Petersburg, Florida, and Road America, in Elkhart Lake, Wisconsin.

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Power Machinery Center SELLING Battery Extractor

1991 Multi-Shifter Battery Changing System Model # MSIV-14/MAG Serial #485 Date of Manufacture 4/91.
This is a complete battery changing system with battery extractor, 30 feet of battery roller track.  It is in good working condition.  
Please call +1 805 485 0577 or e-mail below with questions.
A new system like this would cost around $18,000.00, so take advantage of this great deal.  System is sold "as is", $1,250.00!!!

Scott Power
Sales Coordinator
Power Machinery Center
3450 E. Camino Ave.
Oxnard, California 93030
+1 805 485 0577

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Intrupa Canada expands facilities

Intrupa Canada has moved to a larger facility to meet Canada’s growing demand for forklift parts and accessories.

Company spokesperson Karen Sprenger said the new facility was three times larger than the old facility, which was 13km away.

“We have added inventory for thousands of new applications and, in the past year, expanded product lines for new and reconditioned Curtis Instruments’ controllers, gauges, meters, engine overhaul kits and others,” Sprenger said.

Ritchie Bros experiences record first-half performance

Gross auction sales for the world’s largest industrial equipment auctioneer were USD1.1 billion for the first half of 2005, 22 per cent higher than the first half of 2004.

It was the largest gross auction sales performance for the first half of the year in Ritchie Bros Auctioneers Inc’s history.

A Ritchie Bros statement said strong sales volume in the US, Canada and Europe contributed to the growth.

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Pride in power by the hour
SYDNEY, Australia

A Sydney forklift dealer has developed a new forklift hire program to meet the needs of very small Australian businesses.

Pride Forklifts has developed the ”power by the hour” program in which clients are charged A$2 (USD1.50) per hour of usage.

Company owner Darrin Pride said each forklift was fitted with an hour meter and clients were visited monthly to record machine usage.

“A traditional hire will cost between A$160 (USD122) and A$200 (USD152) a week whereas our “power by the hour” charge, on average, is $109 (USD83) a week. There is a minimum charge of five hours a week,” Pride said.

He said Pride Forklifts had identified a large market of small Australian businesses that employed less than three people.

“This type of business may only use the machine for a few hours a week and on the whole has been penalised by other forklift companies by being charged a fixed rate based on a 40-hour week,” Pride said.

All brands of forklifts, with lift capacities ranging from 1.5 tonnes to 2.5 tonnes, were available, he said.

“We use late model machines that are OH&S compliant and mechanically reliable.”

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Surprise lift for man in loo

A Norwegian man got a rude surprise when the portable toilet he was using was scooped into the air by a forklift.

The Sunday Times reported Svein Elde visited the portable loo after a meeting and was carried off by a forklift driver hired to clear away the lavatories in Kabelvag, Norway.

“I could feel we were in motion, both the toilet and myself,” Elde said.

“All I could think about was what would happen if the toilet tipped over me, together with all its contents, after a long weekend,” he said.

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Omega Lift Manufacturing Inc. & Manchester Industries
York, PA, United States

Omega Lift Manufacturing Inc. is proud to announce that Manchester Industries has become the exclusive dealer for central Pennsylvania.  Manchester Industries has long been known as central Pennsylvania's premier material handling provider. By offering only the finest new and used equipment and warehousing solutions, they have built lasting partnerships with many respected companies both large and small.

Click here for the full text of this release, including pictures.

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Equipment theft summit next month
POLK COUNTY, FL, United States

FBI-LEEDA and National Equipment Register (NER) are holding free, one-day summits to help equipment owners, insurers and law enforcers combat heavy equipment theft.

Click here for the full story, including pictures

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Kent O'Sullivan: Don’t roll the dice

Today, the mobile equipment operator safety training marketplace offers two programs from which to choose, open enrolment or onsite operator training. Deciding which program is right for your mobile equipment training requirements can be a dilemma.

Click here for the full text of this Safety First feature.

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Company Profile: Godrej

Godrej & Boyce Manufacturing Co Ltd, a 106-year-old engineering company, is a  household name in India. Located in Mumbai, the main facility manufactures diverse products ranging from consumer products to home appliances, security equipment, industrial equipment and chemical process columns. News speaks to marketing manager, V G Kulkarni, about his company.

Click here for the full text of this Industry Profile feature.

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In the Discussion Forums

More gossip on MCFA!
"There's no real strain here at the plant or in the engineering department . MHI runs the show, Cat collects brand fees. They're completely out of the design loop. "
will_a, United States

The importance of being excellent.
"All of this infighting is a great waste of time resulting in the customer suffering ... I always take care of my customers which sometimes means being a shield between them and the dealership. I see it as a real shame that a large dealership in ..."
Dave_C, United States

Are you a survivor?
"Sale of new forklifts in Pakistan is being affected by higher import duties and the influx of second hand forklifts. This situation happens in the price sensitive market. What do you think is the best solution to survive under such circumstances? "
thongsang_s, Thailand

Who's heard this rumour?
"The other "rumor" is that the Korean-built, Samsung forklifts privately labeled for Clark will have longevity issues. They were built not to last, but for quick operations lasting no more than 4 years."
baron_s, United States

Discussion Forums

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1. Qty 600 -1000 x 10,000 Lb. Capacity Rough Terrain Forklift
Warren, MI, United States
Closing: 08 September 2005
Contract: W56HZV05R1092

2. Qty 8 Hand lift trucks
Closing: 20 September 2005
Contract: N0010405RLD55


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1. Service Technician - Full time
London, Canada

2. Charger and battery service technician - Full time
London, Canada

3. Field Technicians - Full time
Colorado Rocky Mountains, United States

4. Fleet Operations Administrator - Full time
Irvine, CA, United States

5. Workshop / Service Manager - Full time
Sydney, Australia

6. Forklift Service Technician - Full time
St.John's, NL., Canada

7. Service Technician - Full time
Scottdale, United States


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1. Sales Manager, Regional Manager, Fleet Manager - Full time
Middle Atlantic, Southeast, United States

2. Supervisory/management (hands on) - Full time
UK, Australasia, NZ, USA, United States

3. Electrical Mechanic - Full time
Naples, Fort Mayers, Sarasota, United States


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Fast Facts

1. Omega Lift Manufacturing Inc. & Manchester Industries

2. Rocla Oyj has introduced a TW20acp pallet truck that has a maximum lift capacity of 2,000kg and a top speed of 6km/h.


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