Dear reader,
WELCOME TO FORKLIFTACTION.COM,
MATERIALS HANDLING ONLINE.
This is issue #103 - 17 April
2003 of the weekly newsletter for industry
professionals.
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Many companies have taken a fresh approach to
their marketing by unleashing their business onto the
Forkliftaction.com community, with staggering
results.
Below is an extract from a letter, forwarded to
us, from a happy advertiser to an industry colleague who was
thinking about a Forkliftaction.com campaign:
"...In the
past, to make lift truck distributors aware of our shrink
protective packaging, we advertised in several US journals. We
even attended several manufacturer fairs, and tried direct
mail. I've found that we've received more business and
interest through Forkliftaction.com than all the above, and in
less time and money! It's even opened doors to some OEMs we
had approached at other times without success. Weve even
gotten some interest from overseas. It seems
Forkliftaction.com reaches a lot of people in the wider
material handling business and covers a lot of
ground..."
Peter Cammisa, Sales Manager, CT
Packaging
For more information contact Penryn Maddrell
on pm-marketing@forkliftaction.com.
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1.
JUNGHEINRICH: SALES DOWN, PROFITS UP 
HAMBURG, Germany
Jungheinrich AG
ended 2002 on a positive profit note, despite selling
less forklifts.
Group sales decreased 4.8 percent
from EUR1.551 billion (USD1.67 billion) to EUR1.476
billion (USD1.59 billion) in the year to December 31,
but net income rose 38.5 percent to EUR54 million
(USD54.17 million), compared to EUR39 million (USD42
million) in 2001.
Jungheinrich blamed the sales
deflation on a decline in market volume for the
industrial truck industry in Europe.
At the end
of 2002, Jungheinrich employed 9,248, 40 less than in
2001, of whom 4,821 (52.1 percent) worked outside
Germany. While the continued expansion of direct sales
in Germany and abroad led to the appointment of new
engineers and technical consultants, the production,
administration and service workforces
decreased.
Jungheinrich chairman Cletus von
Pichler said it was difficult to predict the companys
expected performance for 2003, due to continued economic
uncertainty.
We are building on a significant
stabilisation of market volume within our branch of the
industry in Europe, he said.
Taking this into
account, and relying on our expanded direct sales
network, we expect an increase in the number of orders
and improved sales during the year.
- Jungheinrich
website -
2.
TOP 10 US FORKLIFT EXPORT MARKETS
RELEASED
WASHINGTON, United States
The US
Department of Commerces Office of Machinery has
released a list of the 10 most viable export countries
for US materials handling equipment for 2003 and
2004.
The Top Markets for Machinery report
highlights the most outstanding markets, ranked by
potential gain in export sales over the next two
years.
The Office of Machinery identified the top
markets and ranked them according to market factors,
gauging potential demand and expected economic growth in
the target countries.
The report says the best
export markets for US-made machines are, in
order:
1. Mexico
2. France
3. United
Kingdom
4. Israel
5. Taiwan
6. Italy
7.
Canada
8. The Netherlands
9. Finland
10.
Ecuador
- Office of
Machinery website -
3.
OMNI-DIRECTIONAL FORKLIFTS ON THE
HORIZON
HAMMONTON, United States
The first
frames for Airtrax Incs ATX-Sidewinder omni-directional
forklift are scheduled for completion in early
May.
The company said a pilot run of ATX3000
forklifts should roll off the assembly line in
mid-2003.
Airtrax plans to implement rapidly
scalable production capacity, initially sized for
nominal monthly production but capable of ramping up for
anticipated demand before year's end.
Crane and
Machinery Inc, which manages production of Schaeff
forklifts, will provide components, such as frames and
overhead guards, and assemble the ATX-Series at its
facility in Bridgeview, Illinois, on Airtraxs
behalf.
Airtrax chief executive Peter Amico said
the Crane and Machinery alliance was a big step in the
commercial deployment of Airtraxs omni-directional
forklift technology.
He said the Airtrax ATX line
would be sold in the USA through a network of exclusive
dealers. He did not comment on plans for other world
markets.
-
Airtrax website -
4.
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5.
STILL CENTRALISES LOGISTICS
HAMBURG, Germany
Still GmbH has
shifted into a new logistics terminal two kilometres
from its main manufacturing plant in Hamburg, Germany,
in a move designed to centralise the sales warehouses
and increase Stills competitiveness.
In future,
all forklifts and warehouse trucks would be distributed
from the new terminal, reducing delivery times, the
company said.
The terminal, operated by freight
forwarders Spedition Urban-Transporte GmbH, has 9,000
square metres of space for storage and
dispatch.
- Still
website -
6.
DIAL IN TO FLEET MANAGEMENT
LEICESTER, United Kingdom
A new
invention from Transmon Engineering means fleet managers
can now access vital fleet data from anywhere in the
world.
Transmon has refined its Advanced Truck
Management System (ATMS) to include GSM or RF options,
which means users can access information on forklift
use, performance or damage through their computer or
mobile phone.
The two-way system allows the user
to dial into the system or receive data at regular
intervals.
Transmon national accounts manager
Paul Sercombe said the system allowed incredible
control over a fleet.
Getting the fleet
operating at its peak performance means whole-life costs
are reduced, as are service costs. Site safety gains
tremendously from speed limiting, driver access and
crash detection features, he said.
Crash
detection monitors a 4G impact, allowing greater
accountability and traceability of major incidents while
engine performance is regulated through oil pressure and
coolant temperature monitoring, direction inhibitor and
anti hi-rev take, together with other key
sensors.
With more fleet deals becoming
pan-European in nature, it makes sense to offer a highly
adaptable system that can be accessed from anywhere, Mr
Sercombe said.
- Transmon Engineering
website -
7.
FORKLIFT SAVES THE DAY IN FACTORY BLAZE
CALNE, United States
A builder has
been hailed a hero after using a forklift to clear the
entrance to a blazing factory for fire
fighters.
John Butler, 64, raced into action
after fire fighters arrived at the derelict Kam Circuits
Factory last Thursday.
Mr Butler, whose yard is
next door, said it was apparent materials blocking the
entrance to the factory would hamper fire fighters, a
Newsquest report said.
I wasn't nervous. I
haven't got the most up-to-date forklift, but it did the
job, he said.
It took Mr Butler 10 minutes to
get his forklift out of the yard and remove the
blockage, and the blaze was extinguished 10 minutes
later. It was not revealed what type of forklift Mr
Butler used.
Leading fire fighter Rob Allen said
the job would have taken much longer, and the blaze
could have damaged neighbouring properties, without Mr
Butlers help.
He saved us a lot of hard work
and time. It was lucky, very lucky, he said.
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