Forkliftaction.com
MATERIALS HANDLING ONLINE #20 APRIL 12, 2001
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The fortnightly newsletter for industry professionals. *************************************************************
IN THIS ISSUE:
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EDITORIAL
1. China: Ambitious Fantuzzi plan pays dividends
2. Linde acquires Brazilian market leader
3. Daewoo Forklifts pursues rapid export growth in Europe
4. Cascade Corporation receives revised offer
5. Major new initiatives at MHD 2001
6. Toyota tractors lead Aussie federation celebrations
7. Birthday cake makes a hash of the party ************************************************************
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EDITORIAL Forkliftaction.com is growing daily. Subscription numbers continue to climb, and feedback suggests many large companies regard it as an effective training tool for staff at all levels, giving them a regular overview of the industry. A glance through our subscription database reveals our readers include all levels, from company presidents to sales people, storemen, engineers and financiers. If youd like more people from your team subscribed, let us know, wed be happy to oblige.
Editor - ed@forkliftaction.com
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SPECIAL FEATURE (part 1)-- CHINA
1. China: AMBITIOUS FANTUZZI PLAN PAYS DIVIDENDS
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ZANGZHOU, China -- Fantuzzi Reggiane SPA Australasia general manager Terry Mulqueen says the Italian company's decision to launch an assault on the south-east Asian materials handling market is paying off.

Mr Mulqueen said the "ambitious" Fantuzzi Reggiane development plan had seen US$27 million invested in a massive refurbishment and redevelopment of the Zangzhou site, near Xiamen in China's south-east.

More than 800 staff work at the factory, and the company currently has 24 machines on back-order waiting to build and ship for domestic and overseas markets.

Fantuzzi Reggiane is the latest global giant to forge into the world's most populated country. Many major manufacturers have had a presence in China for some years, either through joint ventures or manufacturing plants.

Linde, TCM and Hyundai Heavy Industries are some of world giants which have forged partnerships to access the market since as early as 1993.

Fantuzzi Reggiane decided last October to enter what Mr Mulqueen describes as "the world's largest regional market for container handling equipment". The company did so by acquiring Germany's Noell Crane Systems, and negotiating control of 70% of Noell's China operations.

Fantuzzi Reggiane's China factory produces a range of machines, from regular forklifts to container handlers and straddle carriers. Senior staff had been moved in from head office in Reggio Emilia, Italy, and management reported directly to Fantuzzi Reggiane managing director Davide Bertozzi, Mr Mulqueen said.

"This is an incredibly important step for the company. We recognised that this was a huge, untapped market, and we needed to get in there," Mr Mulqueen said.

"With the current rate of development in China, and Asia generally, our new operation will form a major part of our global strategy."
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2. LINDE ACQUIRES BRAZILIAN MARKET LEADER IN MATERIALS HANDLING
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WIESBADEN, Germany -- Linde AG has acquired the majority shareholding in Ameise Comrico e Indstria S.A., the leading manufacturer of warehouse equipment in Brazil.

Last year, Ameise achieved sales of about US$16 million. The company, with its large service and distribution network, offers the Linde Group ideal conditions through which to sell its range of counterbalance trucks.

With the acquisition of Ameise, the Linde Group intends to participate in the growing Brazilian forklift and warehouse truck market and extend its market position in South America. The acquisition is still to be approved by competition authorities.
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3. DHI FORKLIFTS ON COURSE FOR RAPID EXPORT GROWTH IN EUROPE
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PARIS, France -- Daewoo Heavy Industries & Machinery (DHI) received US$6 million of orders for forklifts at Manutention 2001, an international trade fair held in Paris from March 13 to 16.

DHI fielded 11 forklift models during the exhibition and reported an expanded customer base in Europe as a result.

Manutention 2001, one of the three largest fairs for material handling equipment in Europe, featured 700-plus firms, including Toyota, Caterpillar and Linde, from 19 countries.

DHI reported a favourable response from fair participants for its forklift fleet, which included forklifts equipped with the OCD (oil cooled disc) brake system and other optional features currently highly in demand in Europe.

Riding on the popularity of the OCD brake forklift, DHI plans to boost its European market share of engine-powered forklifts by 2 percent to 7 percent by 2003.
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4. CASCADE CORPORATION RECEIVES REVISED OFFER
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PORTLAND, USA -- Cascade Corporation has received a revised proposal from the Lift Group to acquire Cascade.

Cascade's board of directors has reviewed the proposal and will respond to the Lift Group.

Cascade entered into a merger agreement with the Lift Group last October, but the anticipated March 31, 2001, closing date could not be met due to complications from environmental litigation against Cascade.

Cascade says no assurance can be given that agreement will be reached on the revised proposal or that the merger will go ahead.
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5. MAJOR NEW INITIATIVES AT MHD 2001
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SYDNEY, Australia -- The 2001 Materials, Handling and Distribution Exhibition, to be held at the Sydney Convention & Exhibition Centre, Darling Harbour, from May 23-25, will enjoy some new initiatives and be split into two key elements: Supply Chain IT 2001, and traditional materials handling exhibits.

While it is the first time the exhibition will focus on two distinct areas, it is also the first time a seminar program will be conducted.

On May 24, industry professionals will conduct four or five sessions on occupational health and safety issues, such as the safe use of forklifts, forklift fuels and environmental issues, working with forklifts in confined areas, and the dangers of poorly constructed racking systems.

For more information, telephone Simon Gould of Riddell Exhibitions on +61 2 9565 1099.
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6. TOYOTA TRACTORS LEAD AUSSIE FEDERATION CELEBRATION PARADES
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SYDNEY, Australia -- Eight Toyota tow tractors will play a prominent role in Australia's major Centenary of Federation parades this year.

They will tow eight massive floats which celebrate the birth of the modern Australian nation.

The tractors, supplied by Toyota's industrial equipment division (IED), are the latest TD25 models which can tow up to 39 tonnes each or up to 49 tonnes in trains of two or more.

In the Melbourne Parade on May 6 they will perform parade duties towing floats weighing an average of 10 tonnes each.

Toyota Australia president Mr Ken Asano said the celebrations acknowledged Australia's historic achievements, and the future direction of the nation.

Toyotas IED has operated in Australia since 1968, offering a range of tow tractors, forklifts and skidsteers. Mr Asano said Toyota had been the forklift market leader in Australia for the past 13 years. *****************************************************************
7. BIRTHDAY CAKE MAKES A HASH OF THE PARTY
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GISBORNE, New Zealand -- A cannabis-laced chocolate cake at a Gisborne vegetable packing house sent 16 people to hospital, according to the New Zealand Herald.

Packing house owner John Burnett said the incident was potentially very dangerous, as the packhouse was full of heavy machinery.

"You just can't have people wobbling about with nine forklifts on the go," he said.

The practical joke backfired badly when 25 staff at the packing house became ill after eating the birthday cake.

Those taken to Gisborne Hospital reportedly stretched the town's emergency services to the limit.
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