LifTrak now a distributor for Yale Lift Truck TechnologiesOhio-headquartered Yale Lift Truck Technologies has named LifTrak Material Handling as its distributor for the Phillipines.
LifTrak operates a hub-and-spoke model, with centres in Metro Manila, Cebu, and Davao, extending the reach of Yale across the archipelago; a structure Yale says helps provide faster access to parts and technical support.
The collaboration sees LifTrak offer a wider selection of Yale equipment including high capacity forklifts and warehouse trucks.
“This partnership comes at a time of strong growth in logistics, warehousing, manufacturing, and related sectors, which is driving the demand for reliable, flexible material handling equipment,” Yale Lift Truck Technologies states.
“It also reflects the company’s strategy of working with distributors that blend technical expertise with deep local market knowledge, reinforcing its broader network expansion across Asia Pacific.”
Yale says LifTrak is a good partner for it as the business has a strong record in delivering integrated solutions and has a national footprint.
“LifTrak brings a combination of market understanding, service infrastructure, and technical capability that aligns well with our approach to supporting customers in the Philippines,” says Kevin Chng, Asia business director at Yale.
“Their local presence and focus on service continuity provide a strong foundation as we look to expand our engagement in high-growth sectors such as logistics, retail, and e-commerce.”