In this four part series on factory transformation, SEER Robotics' Global Marketing Director Miya Gong discusses observations resulting from the trends and discussions at this year's MODEX event, along with how they relate to the results of the 2026 MHI Report.
About Miya: With a global strategic vision, Miya Gong has reshaped the market landscape of SEER Robotics. She personally spearheaded the creation of the company’s overseas market presence, establishing customer networks and industrial influence across multiple regions, and laying the foundation for SEER Robotics’ global expansion.
Building on this foundation, she has developed a comprehensive market system that spans brand building, customer engagement, and sales conversion — ensuring that market momentum translates into tangible business results, while positioning SEER Robotics with a distinct identity in both industry and capital markets.
Equally, she has demonstrated keen sensitivity to shifts in communication trends, pioneering the integration of digitalization and executive IP strategy into corporate communications. By combining global market building with innovative storytelling, Miya Gong stands as a driving force behind SEER Robotics’ brand evolution and commercial growth.
Essentially, it's a Rule System
A lot of people still imagine automation as a fully unmanned environment. But one customer in the U.S. said something that I think describes the real situation much better. He told me, “If this system can’t work together with people, it won’t survive in our factory.” And honestly, that’s the core issue. Automation in real factories does not operate alone.
It has to coexist with people, forklifts, equipment, and constantly changing environments.
If you think about real-world traffic systems, the reason cities don’t collapse into chaos is because there are unified rules. Traffic lights. Lane priorities. Crosswalks. Right-of-way. Those rules are not decided individually. They are systemically managed.
Robot Applications in Multiple Scenarios
But factories are often very different. People move based on experience. Forklifts move based on habit. Robots follow predefined paths. Everything works fine when complexity is low. But once traffic density increases, conflicts start appearing. Path conflicts. Congestion. Priority conflicts. And without unified rules, all coordination falls back to people.
The MHI report describes this through the concept of human-in-the-loop, meaning automation must collaborate with people rather than completely replace them. But collaboration does not happen automatically. It requires system-level rules.
So when SEER Robotics faces this type of scenario, the key focus is not simply adding robots. It’s building a unified operational rule system through the Fleet management system.
You can think about it almost like Google Maps inside a factory. Every robot operates on the same live map. The system continuously calculates congestion, priorities, path availability, and traffic flow. Which robot moves first. Which robot waits. Which path is optimal. Those decisions are not made individually by robots. They are orchestrated centrally.
And those rules can also change dynamically depending on different operational zones. That’s why the real challenge of human-robot collaboration is not robotics itself.
It’s operational governance. Robots solve movement. The Fleet management system solves order.
All Robots. One Platform. Fully in Your Control.
If you are looking to explore resilient, flexible automation solutions, contact SEER Robotics to find out more.
