In this four part series on factory transformation, SEER Robotics' Global Marketing Director Miya Gong discusses observations resulting from the trends and discussions at this year's MODEX event, along with how they relate to the results of the 2026 MHI Report.

About Miya: With a global strategic vision, Miya Gong has reshaped the market landscape of SEER Robotics. She personally spearheaded the creation of the company’s overseas market presence, establishing customer networks and industrial influence across multiple regions, and laying the foundation for SEER Robotics’ global expansion.

Building on this foundation, she has developed a comprehensive market system that spans brand building, customer engagement, and sales conversion — ensuring that market momentum translates into tangible business results, while positioning SEER Robotics with a distinct identity in both industry and capital markets.

Equally, she has demonstrated keen sensitivity to shifts in communication trends, pioneering the integration of digitalization and executive IP strategy into corporate communications. By combining global market building with innovative storytelling, Miya Gong stands as a driving force behind SEER Robotics’ brand evolution and commercial growth.

Automation doesn’t start from the machine

A lot of people still think automation is a standard product problem.

But one thing I realized very clearly while talking to customers in the U.S. is that almost no two factories are truly the same.

One customer told me, “Your robots look great, but I’m not sure they fit my factory.” So I asked him why. He explained that their pallet sizes were inconsistent, material dimensions varied a lot, some areas were extremely narrow, some workflows required elevator integration, and others needed conveyor integration.

And then he said something very real. He said the hardest part wasn’t buying a robot. The hardest part was that different areas required completely different robot forms.

And honestly, that’s the reality of automation. Automation is not really a hardware problem. It’s a scenario problem.

The MHI report reflects the same trend. As supply chain complexity increases, companies are shifting from single-purpose automation toward flexible systems that can adapt to different operational environments.

So when SEER Robotics faces this type of challenge, the starting point is usually not “Which robot should we sell?” The starting point is understanding the scenario. Payload. Space constraints. Path conditions. Elevator integration. Conveyor integration. Human-robot interaction. Then the robot form gets matched to the scenario.

Because based on the controller — the “robot brain” — SEER Robotics currently supports more than 2,100 robot forms, including forklifts, latent robots, lifting robots, tote robots, and many others. That means customers are not choosing from a single robot category. They’re choosing from a robot capability ecosystem designed around different factory realities.

And this matters a lot in the U.S. market. Because many factories have already experienced what happens when automation is too rigid. The business changes. SKUs change. Layouts change. And suddenly the original system no longer fits.

So what SEER Robotics is really solving is not just automation itself, but scenario adaptability.

Automation doesn’t start from the machine.

It starts from the workflow.

All Robots. One Platform. Fully in Your Control.

If you are looking to explore resilient, flexible automation solutions, contact SEER Robotics to find out more.