Illinois-headquartered lead-acid battery developers for the materials handling sector BBI Battery Builders, has launched its Real Forklift Heroes campaign, designed to “recognise and celebrate the individuals who power material handling operations every day”.

The campaign invites anyone working in the materials handling sector – “from operators and technicians to sales teams and leadership” – to submit a tribute to a colleague, employee or peer.

Each submission generates a personalised tribute web page which can be shared with the recipient and across social media channels.

John Gaughan, vice president of sales and marketing at Battery Builders, says: “Material handling runs on more than equipment, it runs on people”.

“At a time when the industry continues to face labor challenges, retention pressures, and increasing operational demands, recognition matters more than ever,” Gaughan adds. 
“This campaign gives companies and individuals a simple way to celebrate their teams and reinforce the value of the people behind the work.”

The Real Forklift Heroes campaign features a series of larger-than-life personas which reflect roles across the materials handling sector. These include: Headset Hero, the voice of calm amidst the chaos; the Great SKU-Dini, a parts expert who can track down anything; the Downtime Destroyer, relentlessly keeping fleets up and running; and the Lord of the Lift, a master operator who keeps product flowing.

Each of these personas is brought to life through a dedicated landing page and over-the-top audio tributes reminiscent of the “Real Men of Genius” radio spots from Bud Light in the late ’90s and early 2000s.

Participants can submit a tribute in just a few steps. After entering a short message about their “hero,” the platform generates a customized digital tribute page, creating a shareable moment of recognition.