Ads
News service and business centre for materials handlingHOME
Search  
Yes 18568,18565 7597
Yale expands Dealer network in Russia
Thursday, 17 Sep 2009 ( #428 )
Advertisement
Yale has strengthened its commitment to the Russian market after concluding negotiations with three new independent Dealers.

NPK Avtomatizatsiya in St Petersburg, LADA DC in Togliatti and Business Machinery Group in Yekaterinburg have become the latest exclusive Authorised Dealers to distribute and service its range of Yale forklift trucks and warehouse equipment.

Senior Management from each dealership attended a successful New Dealer Meeting in St Petersburg in July to discuss the long-term strategy for Yale in Russia and how to build the brand in the country by working together.

Long-term and meaningful relationships

Christophe Maillet, Regional Manager for Yale Europe commented: "Russia is an extremely important market for Yale and we intend to work closely with our existing and new Dealers to continue to build long-term and meaningful relationships with customers by providing them with the highest levels of customer service, in the delivery of new forklift trucks manufactured in Europe and aftersales support.

"Expanding our Dealer network is key to the future growth of Yale, particularly in expanding economies like Russia. We are excited about the opportunities that working with the new Dealers presents and establishing Yale’s coverage throughout the country to provide customers with the national coverage they need. Local dealerships with excellent service response times combined with products and support from a true global manufacturer is what we believe is required to be successful in the Russian market"

Increase Yale brand recognition

Elena Menshikova, Director of Business Machinery Group in Yekaterinburg, added: "Yale is a known brand globally but not that widely recognised in Russia at present. Being a Yale Dealer will allow us to use our expertise to develop sales and brand recognition in our territory and provide our customers with a great product and take advantage of the highest service levels that our company already provides in other areas of our business."

Victor Tatarinov, founder of LADA DC, concluded: "Yale brings us the advantage of a complete product range of forklift trucks and warehouse equipment that will provide us a considerable edge over many other manufacturers and allow us to provide customers with a complete materials handling solution. Being a Yale Dealer will allow us to build on our market share through new business development programs."

Four Authorised Yale Dealers

In Russia, Yale’s comprehensive range of forklift trucks and warehouse equipment is now distributed through a network of four Authorised Dealers including MSB, located in Moscow.


For further details on the full range of Yale forklift trucks and material handling equipment, visit www.yale-forklifts.eu


Photograph:

CPR_A0099_001
Caption: (left to right)
Joel Joa (Territory Manager - Warehouse, Yale Europe)
Maxim Minchenok (Sales Manager, Scientific Production Company "Automation")
Christophe Maillet (Regional Manager, Yale Europe)
Konstantin Gauk (Sales Manager, LADA DC)
Dmitry Krivihin (Service Manager, Scientific Production Company "Automation")
Michael Pletnikov (Dealer Principal , Scientific Production Company "Automation")
Anna Bulanova Lada DC (Deputy General Manager)
Elena Menshikova (General Manager, Business Machinery Group)
Stanislav Menshikov (Service Director, Business Machinery Group)
Discuss Forkliftaction.com News stories in the Discussion Forums!
x
separate border
THIS WEEK'S NEWS
Global News

Global News

UNITED KINGDOM Bobcat has extended its range with the addition of the ... [more]
GERMANY Manitou has unveiled several new products at the Agritechnica trade ... [more]
AUSTRALIA Fork Force Australia has officially opened its new headquarters in ... [more]
/lynad/news_adclick.asp?assid=18557
Ads


JCB helps engineer WW1 tank centenary tribute - Rocester, United Kingdom
KION supports relief efforts - Summerville, SC, United States
Yale MX series honoured - Greenville, NC, United States
JLT adds Nordic dealer - Växjö, Sweden [more]
SINGAPORE MacGregor has held a ribbon-cutting ceremony to celebrate the opening ... [more]
JLG partners with Continental - McConnellsburg, PA, United States
TVH introduces dual-colour strobes - Olathe, KS, United States [more]
UNITED STATES Kalmar has signed a contract with a major North American ... [more]
TURKEY DP World, the global trade enabler, is upgrading two of ... [more]
GERMANY Wittenförden-based crane service provider Urban has taken delivery of a ... [more]
UNITED KINGDOM Narrow Aisle Ltd, manufacturer of the Flexi range of articulated ... [more]
Advertisement
  • 6485 Kalmar DRF450-65C5X, YEAR 2006, 45T Laden Reach Stacker, 5-High. View more
  • 6375 Terex CS45KM, YEAR 2011, 45T Laden Reach Stacker 5-High. View more
  • 6356 SMV 4542 TBX5, YEAR 2007, 45T Laden Reach Stacker 5-High. View more
  • 6573 SMV SL28 1200A, 28T Counter Balance Forklift, 3.5 m Lifting height. View more
  • 5910 Terex FDC25K7 ... [more]
Your Focus

Your Focus(Blog)

With surging automation and robotics technology advancing at a staggering ... [more]

Announcements (Ads)

PMH launches MaxTruck 2T USA campaign, and is looking for ... [more]
Load Lifter Mfg. recently hosted all of its Canadian Dealers ... [more]
RICO’s next generation of Explosion Proof lift trucks, AC-60 Phoenix ... [more]
IPO Lifts is a leading Bulgarian manufacturer of BIG heavy ... [more]
The Warehousing Education and Research Council (WERC) is the only ... [more]
Advertisement
Next year’s feature dates and topics are now confirmed! Although the topics may be refined further we are excited to reveal that the following areas will be covered: 22nd February: Power Solutions - an update 31st May: Fleet and Stock Management 27th September: Forklift Manufacturing in Europe ... [more]
/lynad/news_adclick.asp?assid=18556
Ads


Subscribe to the weekly e-newsletter.
NEWS ARCHIVE | PAST NEWSLETTERS
©2013 Forkliftaction.com - All rights reserved
 
x
©Forkliftaction.com
Forkliftaction Media Pty Ltd
PO Box 1439
Milton QLD 4064
Australia
Contact Forkliftaction.com
About Forkliftaction
The Forkliftaction Team
Privacy Policy
Site Map
Help
Business Directory
Discussion Forums
Industry News
Events Calendar
Jobs & Resumes
Photo Galleries
Blog articles
Our Bloggers

Industry Brands
Company Index
Regions & Countries
Machinery-onQ.com

Advertise on Forkliftaction
Editorial Features / Calendar
Featured Businesses
Past News Editions
Industry Associations
Storing your login information automatically.

When you select the 'Remember me' option, your login information will be stored on your computer in the form of a cookie. When you visit Forkliftaction.com again, the stored login information will be retrieved automatically and you will not have to submit your login parameters (email address and password) each time you want to visit our members-only pages.

A cookie is a small piece of data that is sent to your browser from a web server and stored on your computer's hard drive. A cookie can't read data off your hard disk or read cookie files created by other sites. Cookies do not damage your system.

 Back to Top