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Crown marks 40 years in Asia


Wednesday, 3 Oct 2018 ( #892 ) - Singapore
News Story
Crown caters to different warehouse standards
Crown Equipment Corporation is celebrating 40 years as a leading provider in the Asian market.

With the region rapidly rising to become a manufacturing and logistics powerhouse, Crown says it is helping its customers manage market demands and meet industry challenges through its flexible product range and innovative, customised solutions.

Pallet management is one of the major issues for emerging distribution companies and small to medium-sized enterprises lacking the knowledge to deal with the challenge. Within Asia, the two most popular pallet sizes are the square 1,100 mm x 1,100 mm pallet and the 1,200 mm x 1,000 mm pallet. The US, Europe and Australia, however, use different International Organization for Standardization (ISO) approved pallet sizes, and these diverse pallet types can create challenging problems if not handled correctly.

Crown's global approach to research, design, engineering and manufacturing means that it produces a range of lift trucks that offer the best fit to the pallets relevant to the warehouse facilities in multiple regions globally.

"Knowledge is a major factor that separates Crown from the competition in the Asia Pacific region and the ability to provide customers with an end-to-end total materials handling solution partnership," says Steven Hill, managing director of Crown Equipment Southeast Asia.

Crown set up operations in South East Asia in 1978 with the regional headquarters now located in Singapore. The Asia Pacific region is serviced through an extensive retail branch network, which includes locations across Australia, New Zealand, Singapore, Thailand, South Korea, the Philippines, Indonesia, Malaysia, Vietnam, Taiwan and Mainland China.
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