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ARE YOUR DIRECT MAILINGS GETTING ENOUGH CLICKS?

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- 16 Aug 2012 ( #578 )
Direct mailings typically have a response-rate of anywhere between 0.5% and 3%. Well targeted mailings perform best.
FORKLIFTACTION'S WEEKLY NEWSLETTER HAS A RESPONSE-RATE OF 15%!
  1. OPEN-RATE 28%: the Forkliftaction newsletter recipient reads 1 in 3 newsletter editions.
  2. CLICK-THROUGH RATE (CTR) 53%: one in two readers clicks through to a web page.
  3. CLICKS ON ADVERTISING 30%: one in three clicks direct readers to advertiser pages.
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"I ordered a Yuli electric forklift, 1.5T, 3m. Should I stick with 12V @150 AH \lead Acid batteries or can I use Lithium LiFePO4 instead? Pros and cons?"
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Robot market to grow at 24% annually New York, NY, United States

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From the forum discussions …
"My 2014 Tailift FD35 forklift's multifunction display is damaged. Does anyone have an actual contact for a replacement?"
NewFD35owner, United States
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Inside The News
A new report has found mobile robot shipments are expected to increase at an annual compound growth rate of 24.1% between 2023 and 2030 (see story), as their technological advancements and new applications make them invaluable for many warehouses and materials handling operations... Continue reading
Forkliftaction Sparks
Upcoming in the editorial calendar
AGV FORKLIFT MANUFACTURERS
Feb 2025
MATERIALS HANDLING ATTACHMENTS
Apr 2025
Ask us about editorial contribution