ARE YOUR DIRECT MAILINGS GETTING ENOUGH CLICKS?

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- 16 Aug 2012 ( #578 )
Direct mailings typically have a response-rate of anywhere between 0.5% and 3%. Well targeted mailings perform best.
FORKLIFTACTION'S WEEKLY NEWSLETTER HAS A RESPONSE-RATE OF 15%!
  1. OPEN-RATE 28%: the Forkliftaction newsletter recipient reads 1 in 3 newsletter editions.
  2. CLICK-THROUGH RATE (CTR) 53%: one in two readers clicks through to a web page.
  3. CLICKS ON ADVERTISING 30%: one in three clicks direct readers to advertiser pages.
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Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist - Rocla AGV Solutions
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Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
Hydrogen fuel cells are in the news again this week, with an unnamed American car maker choosing the fuel source to run the materials handling fleet at a new manufacturing plant... Continue reading
Upcoming in the editorial calendar
HANDLING MATERIALS IN HARSH OR SPECIALIZED ENVIRONMENTS
Feb 2024
REDUCING OPERATING COSTS WITH FORKLIFT FLEET MANAGEMENT SYSTEMS
Mar 2024