In today’s rapidly evolving logistics landscape, companies face constant pressure to improve efficiency, safety, sustainability, and operational reliability. Automation, digitalization, and advanced material handling technologies are no longer optional, they have become essential. Few companies understand this transformation better than Meijer Handling Solutions B.V., a Dutch family-owned business with more than 100 years of industrial heritage and a global reputation for innovation. 

As part of the Meijer Group, Meijer Handling Solutions has grown into a global market leader in telescopic forks. Under the internationally recognized KOOI® brand, the company has built a strong reputation for reliability, durability, and uncompromising quality.

Today, in addition to KOOI^® ReachForks, Meijer also delivers advanced pallet exchange systems, including stationary pallet rotators and, if needed, fully integrated pallet changing machines with pallet dispensers. The company also supplies solutions for handling air cargo on ULD pallets worldwide. Production takes place in a 20,000 m² manufacturing facility where multiple robotic production technologies are utilized, including robotic welding, milling, and bending. These robotic systems are supplied with semi-finished materials by AGVs, enabling a fully operational 24/7 production environment. Recently, Meijer Handling Solutions also introduced KAIA, an AI-powered customer support agent designed to assist customers efficiently and intelligently. Through these innovations, Meijer Handling Solutions continues to shape the future of logistics and intralogistics worldwide.

More Than a Century of Engineering Excellence

Founded in the Netherlands in 1921, Meijer has evolved from a regional industrial company into an internationally respected technology leader. Despite its global expansion, the company has remained firmly rooted in its family-business culture.

This long-term vision distinguishes Meijer from many companies operating in today’s market. Rather than focusing on short-term profits, Meijer invests in sustainable growth, continuous innovation, employee development, and long-lasting customer relationships.

“As a 100-year-old family business, we think in generations, not quarters,” the company’s management states. This philosophy continues to drive strategic investments in automation, robotics, digitalization, and manufacturing excellence.

Today, Meijer Handling Solutions products are used globally by customers in logistics, warehousing, food processing, pharmaceuticals, aviation, 3PL operations, retail distribution, manufacturing, and many other industries.

KOOI^®: A Brand Synonymous with Quality

Within the logistics industry, the KOOI^® name has become synonymous with premium quality and operational reliability. The brand enjoys an excellent reputation among many forklift OEMs and is widely recognized as the benchmark for telescopic forks and other forklift attachments, such as mast extensions for applications requiring additional lifting height.

The company’s KOOI^® ReachForks are regarded as the global standard for efficient double-deep storage operations. These telescopic forks enable forklift operators to safely handle pallets in deep storage configurations, significantly increasing warehouse storage density while maintaining operational efficiency.

Thanks to decades of engineering expertise and continuous product development, KOOI® products are known for:

• Exceptional durability
• High operational reliability
• Low maintenance requirements
• Long service life

This reputation has made Meijer Handling Solutions a trusted partner for logistics operators around the world.

Expanding Production Capacity for Future Growth

To meet increasing global demand, the Meijer Group is investing more than €5 million in the expansion and further robotization of its hydraulic telescopic fork production facility in Sint Jacobiparochie, the Netherlands. This major investment underlines the company’s confidence in the future of European manufacturing and its ongoing commitment to maintaining world-class production standards.

As part of this modernization program, Meijer is implementing a state-of-the-art 24 kW laser cutting system combined with advanced automated sorting technologies. These innovations significantly enhance production efficiency, precision, and flexibility, enabling key components such as outer sleeves for telescopic forks to be manufactured in a fully automated 24/7 operation.

The company’s long-term strategy places a strong emphasis on automation and robotics, both to address the growing shortage of skilled labor and to ensure that high-end manufacturing remains competitive within Western Europe.

At Meijer Handling Solutions, production capacity is also being expanded through additional manufacturing space and the introduction of advanced robotic deep-drilling technologies. The company is internationally recognized for its unique expertise in deep-drilling processes, an area in which Meijer continues to hold a leading global position.

Together, these investments further strengthen Meijer’s position for continued growth within the global intralogistics and material handling industries.

Advanced Air Cargo Handling Solutions

Efficient cargo transportation is critical in modern aviation logistics, where speed, safety, and reliability directly impact operational performance.

A key component of air cargo operations is the 463L Master Pallet, also known as the HCU-6/E. This standardized aluminum aircraft pallet enables fast and secure loading and unloading for both military and commercial aircraft fleets.

To further optimize handling efficiency, Meijer Handling Solutions offers KOOI^® Rollerized Tine Extenders (RTEs), specifically designed for air cargo operations.

These advanced forklift attachments can be quickly mounted onto standard forks and secured in accordance with Foreign Object Debris (FOD) guidelines. Thanks to their robust construction, they operate reliably in virtually all environmental conditions, including extremely hot and cold environments.

The use of Rollerized Tine Extenders improves:

• Cargo handling speed
• Operational efficiency
• Aircraft turnaround times
• Reliability in demanding environments

Meijer Group has successfully listed multiple equipment models with NATO Stock Numbers (NSNs) within the NATO codification system. This means that a wide range of Meijer products are officially registered and identifiable within NATO logistics and procurement systems, enabling standardized ordering, inventory management, and international interoperability across NATO member countries.

Pallet Exchange Systems for Critical Industries

Meijer Handling Solutions has long specialized in advanced pallet exchange systems designed to optimize safe and efficient load handling.

The company offers various technologies for pallet transfer applications, including stationary push/pull systems and pallet inverters.

Horizontal Pallet Exchange Solutions

In industries such as pharmaceuticals, maintaining load stability during pallet transfers is crucial. Tilting loads can create air bubbles or cause product damage when handling sensitive goods.

For these applications, Meijer offers stationary push/pull systems that transfer goods horizontally using push plates or slip-sheet technologies.

This approach minimizes product movement while ensuring maximum load stability and operational safety.

Stationary Pallet Inverter Systems

For high-volume logistics environments, stationary pallet inverter systems provide an efficient alternative.

These systems are designed for repetitive operations where speed, consistency, and safety are essential. They reduce the need for manual labor while minimizing the risk of load shifting or product damage.

KOOI^® pallet inverters are widely used in:

• Food logistics
• Third-party logistics (3PL)
• General warehousing
• Distribution centers
• Manufacturing operations

For hygiene-sensitive industries, the systems can be equipped with stainless steel cladding and advanced safety systems such as:

• Two-hand safety controls
• Safety light curtains
• Slow-start, slow-stop functionality
• Enhanced operator protection systems

These technologies help customers improve operational efficiency while maintaining strict safety and hygiene standards.

A Strong Vision for the Future

Despite its rich history, Meijer Handling Solutions remains strongly future-focused.

The company continues to invest in:

• Sustainable growth
• Advanced manufacturing technologies
• Product innovation
• Employee development
• Customer-focused engineering
• Global market expansion

At the same time, the company remains committed to its family-business values, regional roots, and long-term industrial vision.

This balance between tradition and innovation has become one of Meijer’s greatest strengths.

With the globally respected KOOI^® brand, a leading position in telescopic forks, advanced pallet handling systems, AI-driven innovation, and state-of-the-art manufacturing technologies, Meijer Handling Solutions is exceptionally well positioned to support the next generation of global logistics.

As supply chains continue to evolve and worldwide demand for automation increases, Meijer Handling Solutions remains dedicated to delivering reliable, high-quality, and innovative solutions that help customers operate more efficiently, safely, and competitively.

The company’s ongoing investments in technology, people, and manufacturing excellence clearly demonstrate that Meijer Handling Solutions is not only honoring its 100-year legacy, but also actively building the future of logistics.