Forklift manufacturer CLARK Material Handling Company has added CORIC EQUIPMENT, a supplier of integrated material handling solutions, to its US dealer network.

CORIC EQUIPMENT will represent CLARK across much of Michigan, including the Detroit, Lansing, and Grand Rapids markets, providing customers with access to CLARK’s full line of material handling equipment, parts, and service.

Given that the modern forklift was invented by Eugene Clark – in Buchanan, Michigan in 1917 – the state has a special significance for CLARK.

CLARK says the introduction of a new dealership in the state reflects its ongoing commitment to serving the industries that built the nation’s material handling legacy.

“Michigan holds a special place in CLARK’s history – it’s where our story began,” says Brandon Bullard, vice president of sales at CLARK Material Handling Company.

“We’re proud to see the CLARK name once again growing in the state that gave rise to the first lift truck, and we’re confident CORIC EQUIPMENT will deliver the outstanding customer experience and service our brand is known for.”

CORIC EQUIPMENT will provide sales, service, rentals, and parts support for the full range of CLARK products, including internal combustion and electric forklifts, pallet jacks, and narrow aisle solutions.