Big Joe Forklifts will return to the Canadian market for the first time since 2009 through the newly formed Big Joe Canada. The launch will ensure Big Joe equipment is readily available through a network of materials handling dealerships with which Big Joe Canada has already partnered across most Canadian provinces. 

This network will continue to grow to ensure that support for the Big Joe product line is second to none as it continues to expand into new market segments, including lithium-powered sit-down forklifts and autonomous vehicles, over the years to come.

“The Canadian market is very important to Big Joe, and we have been working hard to find the right partner that shares our growth vision and can help us re-enter the market at the right time. On that point, we couldn’t be more pleased or excited to partner with Big Joe Canada to make that happen,” says Bill Pedriana, Big Joe’s CMO. “With an industry that continues to rapidly evolve due to emerging technologies and economic uncertainty, companies are looking to keep their operations moving by partnering with organisations that can be nimble and responsive to meet their changing needs. For us, the timing couldn’t be better to rejoin the Canadian market and offer our unique equipment solutions to help keep commerce moving forward during this dynamic time.”

“Big Joe Canada is excited to expand with Big Joe to offer exceptional materials handling solutions to our existing and future network of dealers across Canada,” says Ace Coustol, regional vice president, Big Joe Canada. “Both entities are driven to provide products specific to our customers’ needs, reducing costs and downtime, and boosting efficiency. Joining forces in the Canadian market will allow us to streamline products and services to our valued customers, and we look forward to expanding our tailor-made offerings.”

Newly formed Big Joe Canada has a strong infrastructure already in place that includes parts support, technical and service support, as well as sales support for the growing dealer network in Canada. In addition, Big Joe Canada will have multiple warehouses across Canada to facilitate the distribution and quick delivery of products to the Big Joe Canada dealer network.