Big Joe Forklifts celebrates 75 years

News Story
- 9 Jul 2026 ( #1289 ) - Madison, WI, United States
1 min read
The Big Joe team at MODEX
The Big Joe team at MODEX

North American materials handling equipment provider Big Joe Forklifts is celebrating its 75th year of operation.

Big Joe was founded in 1951 by the Kiefus and Levine families in Chicago, to develop innovative warehouse equipment and, the company states, helped lead the industry’s transformation from internal combustion machinery to electric and now autonomous solutions.

Dan Rosskamm, president & CEO of Big Joe Forklifts, says while the 75th anniversary is cause for celebration, he is just as excited about what lies ahead.

“Big Joe is uniquely positioned to lead the electrification movement, providing purpose-built, integrated lithium solutions as a direct replacement for propane and diesel powered forklifts,” Rosskamm says.

“We are also emerging as a disrupter in the autonomous space, offering approachable solutions that simply work. The foundation built over the last 75 years is our launch pad for the next 75.” 

The first machine produced by Big Joe was the In Between Handling (IBH) manual straddle stacker in 1951 - which remains in production. 

Big Joe also introduced the E30 Electric Pallet Truck which helped establish the ITA Class 3.1 category.

More recently, Big Joe has invested in producing integrated lithium-ion forklifts and recently, launched its Big Joe Autonomous Solutions division.

“As we celebrate 75 years of Big Joe, we’re honouring the people, partnerships and innovations that have defined our journey,” says Martin Boyd, chief marketing officer of Big Joe Forklifts. “Our anniversary is not just a celebration of where we’ve been - it’s a statement about where we’re headed.”

Previously about:
Movers & Shakers News Story - 21 May 2026 - 3 min read
Movers & Shakers News Story - 12 Mar 2026 - 1 min read
Big Joe launches walkie straddle stacker News Story - 26 Feb 2026 - Madison, WI, United States - 1 min read
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In this week’s Forkliftaction News , we continue our coverage of CeMAT Australia with a report on how the lack of local after-sales support and service is hurting new foreign entrants into the Australian market... Continue reading

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Zhejiang UN Forklift Co., Ltd
Manufacturer of IC forklifts, electric forklifts and warehouse equipment.

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Inside The News
In this week’s Forkliftaction News , we continue our coverage of CeMAT Australia with a report on how the lack of local after-sales support and service is hurting new foreign entrants into the Australian market... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

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