Melbourne-based Adaptalift Group has been appointed as a dealer for JCB at the same time the UK equipment manufacturer has announced a “major new investment” in its Australian interests.

In a deal signed at Adaptalift’s Truganina-based facility in Victoria, JCB deputy chairman George Bamford, confirmed Adaptalift Group as the company’s new dealer across Melbourne, Sydney, Brisbane, Perth and Adelaide as well as key regional locations.

“This is the beginning of a bold new chapter for JCB in Australia,” explains Bamford. “At the end of last year, we set out plans to set up a new national headquarters and appoint a new network of independent dealers. 

“We're investing heavily for the future and are delighted to have Adaptalift on board as a dealer partner. Customers in these territories can expect outstanding customer service from Adaptalift and JCB, backed up by our partnership with DHL Supply Chain.”

JCB says it is making a significant investment in its service and spare parts operations in Australia, including extensive new warehousing capabilities, supported by its strategic logistics partnership with DHL Supply Chain. 

Lindsay Whiffen, chief executive officer of Adaptalift Group, adds: “This is a major strategic partnership for Adaptalift Group and an exciting opportunity for customers in our appointed territories”.

Adaptalift Group is an Australian family-owned forklift and access equipment dealer which is also a distributor for, among others, Hyster, Yale, Combilift and Aislemaster.