HANNOVER MESSE 2026 focuses on clear structures, targeted exchange and new formats that provide orientation, foster dialogue and drive business. A new thematic architecture will open up synergies and bring the full breadth of industrial transformation to life.

Our Partner Country Brazil
Brazil is Partner Country at HANNOVER MESSE 2026, presenting itself as a driving force for sustainable industrial transformation. As Latin America's largest economy, with rich natural resources and a growing industrial base, Brazil ranks among the most important economies worldwide. The trade fair provides the ideal platform to bring together Brazilian innovation and German technology expertise, build networks, and unlock new markets.