Meet our team

ABOUT US

24 January 2013 - FORKLIFTACTION PUBLISHES ITS 600th NEWS EDITION. When the first Forkliftaction.com newsletter was published, it was emailed to just 50 people. As Forkliftaction.com News celebrates its 600th issue milestone, we find that online news is thriving. Click here to read the news story Michael Leu, founder and executive director, is happy with this milestone. Read Michael's letter.

As the founder of Forkliftaction.com, I welcome you to our web portal.

Having worked in the frontline of the forklift industry for more than 15 years, I know how important it is to have access to information. To stay at the front in this competitive industry, you need to know what's happening and you need to know it now.

From my personal experience, Forkliftaction.com was born.

Please find answers to your questions below. Also read my personal report of Forkliftaction.com's history.

Enjoy the Forkliftaction.com experience and don't hesitate to get involved.

Kind regards,



Michael Leu
Executive Director

Meet our team

Who is behind Forkliftaction.com?

Some facts about the Forkliftaction.com news service and website project:·

• The directors of Machinery Action Group have had many years of practical experience in most aspects of the international materials handling industry.
• Forkliftaction.com is an independent organisation, with no affiliation to any manufacturers.
• Development of the Forkliftaction.com project began in September 1999. The first newsletter was released to 50 subscribers mid 2000.
• There are now more than 49,000 members and an estimated 190,000 newsletter recipients. They are industry professionals, who deal with forklifts in their daily businesses.
• The Forkliftaction.com news team includes a professional editor, a chief reporter in Australia and correspondents in Asia, Australia, Europe and the US.
• The first release of the Forkliftaction.com website was launched on December 19, 2001.

What are Forkliftaction.com's objectives?

Every addition to this website aims to offer our members new ways to promote their businesses to fellow members, find new global markets, find leads for potential customers or business partners, make contacts and develop new business opportunities.
This website will be the online reference and marketplace for the global materials handling industry.

The internet is changing the way business is conducted. It affects sales and purchase procedures for dealers and equipment buyers. Today electronic platforms provide a virtual environment aimed at attracting companies to conduct their business in innovative markets. Electronic platforms want to intervene in all traditional trading procedures for materials handling equipment. Some of these marketplaces offer complete online deal making.

Forkliftaction.com has great respect for the intrinsic deal making that characterises the materials handling industry. It involves personal contact, on-site inspections and appraisals, financing, shipping and warranty arrangements, cross selling and partnerships. That's why we believe the change of traditional business processes to digital marketplaces is a complex evolution that can only be carried and steered successfully by people from the industry itself.

Forkliftaction.com understands that the materials handling industry today wants simplicity and full control of the negotiation process by buyers and sellers. The internet has to prove it can bring new values and consistent savings to our businesses, before we'll let it alter our traditional business processes.

Forkliftaction.com needs you and your industry knowledge to make this project successful. So don't hesitate to get involved and contribute to this digital evolution. Contact us with your suggestions.

How can I get involved?

If your company does business in the materials handling industry, as a buyer, seller, renter or supplier, you have a message for the Forkliftaction.com community.
Share your corporate news and events, your company's success stories. Send us your media releases. We'll help you post this information on our website, to inform the global Forkliftaction.com community.

Forkliftaction.com is the right place to find an industry expert for your company's vacancies. Post your job vacancies on the website with this form. Know your own work opportunities. Create your own resume with this form and post it on the website anonymously.

Do you manufacture forklifts, port cranes, container handlers, reach stackers, tow tractors or any related equipment? Inform us of your product specifications and we will list them in our online equipment catalogue. Click here for the manufacturer's contact form.