Newsletter #356 (View other news stories)
Four decades of selling forklifts
SYDNEY, New South Wales, Australia
Thursday, 17 Apr 2008
 Toyota Material Handling Australia celebrates its 40th anniversary this month. |
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Leading supplier of counter-balance forklift trucks in Australia, Toyota Material Handling, celebrates its 40th anniversary in the market this month.
The company sold its first forklift truck in Australia in April 1968, and today sells over 6,000 units a year.
President of Toyota Material Handling Australia, Steve Harper, says the 40-year anniversary is an important milestone in both the history of Toyota forklifts and the development of TMHA as a business.
Last year, the company opened a new national headquarters at Moorebank in Sydney's west.
"Success really is about putting the customer first," he says. "That was a key factor when Toyota commenced forklift truck sales in Australia in 1968 and applies equally well today.
"Toyota thinks about the needs of any manufacturing or warehousing operation, how to help it improve productivity and how to optimise conditions so forklift operators are comfortable and efficient.
"These issues are at the heart of what Toyota does as a forklift manufacturer. We would not be the company we are today without our focus on the end-user," says Harper.
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