Alta acquires Aurora Lift-Truck

News Story
- 24 Dec 2009 ( #442 ) - Montgomery, IL, United States
1 min read
Alta founder Steve Freenawalt
Alta founder Steve Freenawalt
A prominent Michigan-based forklift dealership has added a location in Illinois.

A receptionist at Aurora Lift-Truck Service Inc began identifying the business in Montgomery as "a division of Alta equipment" in early December.

The location in Chicago's far western suburbs becomes the first non-Michigan site for Alta Lift Truck Services Inc and involves an ownership transition to Alta from the Rhoades family. Terms were not disclosed.

Fred Rhoades established Aurora Lift-Truck in 1972 with assistance from his wife, Barb, who took the helm after her husband died in 2007. Aurora Lift-Truck represents the Komatsu, Schaeff and Jungheinrich forklift brands.

Alta Lift, the new owner, represents Yale and other lines in Michigan.

Steven Greenawalt founded Alta in 1984 and expanded the dealership's geographic footprint in acquiring the assets of Detroit Forklift in April 2009 and those of Van's Industrial Equipment Co in October 2008.

Now, Alta Lift in its home state has metropolitan Detroit locations in Wixom, Sterling Heights, Romulus, Lansing and Saginaw and western Michigan sites in Grand Rapids, Muskegon, Zeeland and Battle Creek.
Forklifts Group expands to West Coast
Forklifts Group expands to West Coast 3 Apr 2025 - Grove City, OH, United States - 1 min read
Briefs
Briefs 6 Feb 2025 - 1 min read
Kennedy Robotics joins Cyngn’s dealer network
Kennedy Robotics joins Cyngn’s dealer network 7 Nov 2024 - Menlo Park, CA, United States - 1 min read
Previously about:
Alta Lift Truck buys Detroit Forklift News Story - 9 Apr 2009 - Detroit, MI, United States - 1 min read
Alta acquires Van’s Industrial Equipment News Story - 23 Oct 2008 - Wixon, MI, United States - 1 min read
Alta buys United Lift from Gorman family News Story - 4 Feb 2010 - Wixom, MI, United States - 2 min read
Alta closes deals, projects 166% growth News Story - 14 Jan 2010 - Wixom, MI, United States - 3 min read
Do you have materials handling news? Submit your news here

PREMIUM business

Bolzoni SpA (Group HQ)
Manufacturer of Lift Truck Attachments, Forks and Lift Tables, with the most extensive range in the market.

Transparent, effective, accountable. With Forkliftaction advertising you will know exactly what to expect before the start of your next campaign.

Tell us your objectives and we’ll propose a competitively priced, brand-centred campaign with your CPM* fixed at the campaign’s start. Geo-targeted campaigns available!

For audience statistics and a concise overview of our advertising offer DOWNLOAD our Media Kit.

* CPM = Cost-Per-Thousand impressions 

Words of support …

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager - Bolzoni S.p.A.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

Inside The News
In this week’s Forkliftaction News we look at the financial reports of some of the materials handling industry’s largest players including Hyster-Yale, KION and Hangcha... Continue reading

PREMIUM business

MAXAM Tire, Inc.
Simplify your productivity with MAXAM's range of performance material handling tires, designed with the latest EcoPoint3 technology.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Showcased in the Virtual Expo

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com