Email
Password   Forgotten?
Remember me Register
Marketplace
Business Directory
Discussion Forums
Spec-Checker
Industry News
This week's news
Media releases
Fork talk
Industry profiles
Safety first
Cargo chat
Product watch
Your focus
Search news archive
Send your news
Events Calendar
Jobs & Resumes
Photo Galleries


Home | About us | Advertise with us | Tell an associate | Contact us | Site map | Help 
Search    Options 
Your tools:
NEWS : Full Story
Newsletter #427 (View other news stories)

Warren sees MCFA deal benefiting Jungheinrich


Fairview, OR, United States
Thursday, 10 Sep 2009
The North American agreements between Jungheinrich AG and Mitsubishi Caterpillar Forklift America Inc (MCFA) are "a good move for Jungheinrich", according to Robert Warren, president and chief executive officer of attachments manufacturer Cascade Corp.

"They are teaming up with a much stronger partner" in North America where Jungheinrich has less than 2% marketshare, Warren observes. "It could be an opportunity (for Cascade) as we have a good working relationship with (Jungheinrich) in Europe."

The manufacturing and marketing agreements were disclosed on 12 August and will be implemented in 2010 (Forkliftaction.com News #423). MCFA will distribute Jungheinrich-branded warehouse products in the United States, Canada and Mexico; Jungheinrich will design new North American market products that MCFA will manufacture; and Jungheinrich will supply some Class 1 products for sale under the Cat forklift brand and Class 3 products for sale under the Mitsubishi brand.

Warren ponders the implications for Cascade: "Is it an expanded opportunity? I don’t think it is really going to affect us at all. We have a very good relationship with Mitsubishi already. We have good relations in the market sectors that Jungheinrich is focused on. We already have good relations with their competitors. It could just be a shift of potential marketshare, and that is certainly what Jungheinrich is aiming for. We would expect to get market share from that."

Warren made the remarks during a 3 September conference call with financial analysts following filing of Cascade results for the second fiscal quarter ended 31 July.

Cascade reports a loss of USD12.3 million—including USD11.6 million of European restructuring costs—on sales of USD76.6 million for the recent quarter versus profit of USD10.5 million on sales of USD150.1 million for the comparable previous-year quarter.

The restructuring primarily involves steps to cease production activities at a Cascade attachment facility in Almere in the Netherlands by the end of October 2010. Warren hints at further restructuring but declines to "get into specifics until it is announced with our facilities". Cascade has 27 facilities in 16 countries.

Cascade attributes the lower sales to the decline in global economic conditions and a weak global forklift market.

"Our sales decreases by region are relatively in line with regional lift truck shipment statistics in the second quarter," notes Joseph Pointer, Cascade chief financial officer. "The only region that shows a variance worth commenting on is the 20% decrease in lift truck shipments in China as compared to a sales decrease of 39%. (Forklift) industry shipments for China reflect only domestic (forklift) sales. Although published statistics are not available for the export market, our best estimate is that the market is down at least 75% from the prior year. Factoring in export shipments of lift trucks, the decrease is more in line with our sales decrease, which reflects both domestic and export sales."

Warren says Cascade continues to plan on a lag in the capital goods markets extending past 31 January 2011 and into the firm’s 2011 fiscal year "before a real recovery begins to take shape."

Fairview-based Cascade employs about 1,900 staff and primarily manufactures devices allowing forklifts to carry, position and deposit various types of loads.
Discuss Forkliftaction.com News stories in the Discussion Forums!
CURRENT NEWS

News story

1. Jungheinrich: Global demand marginally better
2. E-P opens China’s largest warehouse forklift factory
3. Manitex reports 2009 ups and downs
4. Grupo Laeisz now supports Heli brand
5. Konecranes closes factory, finalises acquisition
6. Autoquip acquires American Lifts
7. Drive pedestrians to forklift operator training
8. Watts Tyres sold to Premia Group
9. Trade show exceeds most expectations
10. Swedish inventor develops versatile forklift
11. LFTS sold to Linde Sterling
12. Briefs
13. Narrow Aisle Flexi adds VNA truck to range
14. Werner Global Logistics opens in Australia
15. NZ port rail link on schedule
16. Improving safety for stevedores
17. Businesses warned of safety scam
18. Supply chain project on cards
19. Brighter outlook for Christmas and beyond




Media release

1. Somerset Capital…Leading the way in the field of industrial equipment financing….Today, Tomorrow, and into the Future
2. TCM New Dealer Announcement - Aurora Lift Truck Service
3. Premia Group Limited acquire Watts Tyre Group
4. Automotive component supplier cuts forklift fleet costs with Flexi
5. Lifetime Contribution Award Presented to Cascade Corporation President
6. Nissan Forklift Corporation Announces its New Vice President of Sales & Marketing
7. Fleetman Consulting Inc. | Representing the Interests of the End User
8. Range update boosts productivity to new levels


Text Ad

1. Interesting findings about the effect of online advertising
2. Interesting findings about the effect of online advertising
3. Agents, dealers wanted


Safety First

1. Richard Shore: Have your training risks been properly assessed?


Product Watch

1. APEX 11- New A-Lift, 3 wheels driven multidirectional Forklift truck with travel mast.
2. CBD10A ---Semi Electric pallet Truck from Ningbo Ruyi
3. EquipmentFX- Ever heard of a marketing company with a “pay-for-performance” program?
©Forkliftaction.com
Privacy policy
Related links
Site map
About us
Marketplace | Business Directory | Discussion Forums | Spec-Checker | Industry News | Events Calendar | Jobs & Resumes | Photo Galleries
Forkliftaction.com – PO Box 1439, Milton QLD 4064, Australia
Include and Exclude search categories:
Marketplace
Business Directory
News Stories
Discussion Forums
Spec Checker
Events
Tenders
Jobs and Resumes