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NEWS : Full Story
Newsletter #383 (View other news stories)

UK forklift dealer joins Mitsubishi dealer network


East Yorkshire, United Kingdom
Thursday, 23 Oct 2008
Mike Jones, general manager of Mitsubishi Forklift Trucks, and Nick West, managing director of Malcolm West
UK forklift dealer Malcolm West Forklifts has teamed up with Mitsubishi Forklift Trucks in a move that will allow the family-owned company to offer its customers a more comprehensive range of forklifts.

For over 29 years, Malcolm West has sold one brand of forklifts and Nick West, managing director of the company, admits taking such a bold step to expand the range was a "little daunting".

"Mitsubishi allows us to offer our customers a considerably larger range of equipment – all from one company. Whether they want a hand pallet truck, a reach-truck, a low-level order picker or even a 16 tonne counter-balance machine, we have everything they need.

"After viewing the most impressive range to date, complemented by excellent after-sales service and warranty commitments, our mind was made up that becoming an authorised Mitsubishi dealer was the way forward."

Martyn Davies, regional UK manager for Mitsubishi Forklift Trucks, says Malcolm West Forklifts was a good fit for Mitsubishi because of its customer service. "Luckily, at the same time, Nick West realised that partnering with Mitsubishi could provide the support and – more importantly – the products necessary to reach his business goals."

Davies says Malcolm West Forklifts have been selling forklifts in the Hull area for over 50 years and the company’s reputation will benefit Mitsubishi’s plans for growth. "To say the company is well-established is an understatement. Its excellent reputation and high levels of customer care will add strength to the Mitsubishi dealer network."

Davies adds that Malcolm West Forklifts and Mitsubishi Forklift Trucks share a commitment to a common goal: "providing customers with the most reliable materials handling equipment and the most dependable service".
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