News service and business centre for materials handlingHOME

17222 4503
Crown stackers win design award
Thursday, 26 Jul 2007 ( #320 ) - NEW BREMEN, OH, United States
News Story
One of Crown's award-winning designs
Crown Equipment Corp’s design center has won a gold International Design Excellence Award (IDEA) for its ST 3000, SX 3000 and WF 3000 family of electric walk-behind forklifts.

New Bremen-based Crown introduced the replacement stacker line in 2005, targeting smaller warehouse and retail operations with needs to transport pallets, pick orders or move heavy items. In addition, one of these forklifts can serve as a portable and adjustable-height work tool.

Competition juror Robin Edman says of the Crown entry in the business and industrial products category: "Crown sets the standard with an extremely well-planned, intuitive, attractive, functional and appropriate project. You just want to use it." Edman is chief executive officer of the Swedish Industrial Design Foundation.

Crown improved stacker ergonomics with the X10 control handle, which allows primary lift, travel and horn controls to be activated simultaneously with one hand. The X10 provides for an optimum turning radius with a low-steer effort.

A large storage tray for tools, pens and knives and a bungee strap to hold loose paper are standard features.

With capabilities to reach heights up to 14 feet (4.2 metres), the ST3000 and WF3000 Series models can stack goods weighing up to 2000lb (900kg), and the SX3000 model can lift 3000lb (1,350kg).

Crown says sales of the new walkie straddle stackers increased more than 90% worldwide versus comparable Crown models.

In general, the ST replaces the M model, the SX replaces 30W and the WF replaces EM.

Initial list pricing for the line was USD10,400-USD14,000 depending on model and options.

The Industrial Designers Society of America, based in Dulles, Virginia, and BusinessWeek magazine co-sponsored the IDEA competition, which drew 1,691 entries from 30 countries. Organisers will present 20 gold, 19 silver and 42 bronze awards at a 20 October ceremony during the Connecting’07 World Design Congress in San Francisco, California. Until this year, the acronym IDEA stood for Industrial Design Excellence Award.

In earlier IDEA competitions, Crown received a 2006 silver for its TSP 6000 turret stockpicker ( News #269), a 2004 silver for its PE 4000 series end-control pallet truck, a 2003 gold for its FC 4000 four-wheel sit-down counterbalanced electric truck and a 1999 gold for its Wave Work assist vehicle.
Discuss News stories in the Discussion Forums!
separate border
Global News

Global News

UNITED STATES Modest equipment and software investment growth is expected for the ... [more]
FRANCE French equipment maker Haulotte Group recorded third quarter sales of ... [more]
ITALY Terex Aerial Work Platforms (AWP) has marked a production milestone ... [more]

BELGIUM By Luc De Smet Belgian retailer Colruyt Group will ... [more]
UNITED KINGDOM Forklift pioneer Freddy Brown passed away peacefully in his sleep ... [more]
GERMANY Liebherr Maritime Crane has delivered the biggest mobile harbour crane ... [more]
Crown recognises dealers - New Bremen, OH, United States
Riwal on the road to business award - Dordrecht, Netherlands
American Crane & Equipment marks Manufacturing Day - Douglassville, PA, United States
Fuel cells in focus - Berlin, Germany [more]
CHINA Chinese forklift maker HELI has marked the 20th anniversary of ... [more]
UNITED KINGDOM Excel Laminating has called on Impact Handling to electrify its ... [more]
UNITED KINGDOM Briggs Equipment has launched a new asset finance division, BE ... [more]
Does your online advertising suffer from high bounce rates or low conversion rates? Does your website score well in traffic but lack in stickiness? You may focus your marketing spend on improving the visibility of your brand with search engines, while ignoring to develop your brand there where your ... [more]
Your Focus

Your Focus(Blog)

Kevin Hill shares vital tips to reduce downtime and increase ... [more]

Announcements (Ads)

Responding to feedback from its dealer network, Cat® Lift Trucks ... [more]
To meet an upsurge in demand for refurbished Flexi articulated ... [more]
Improve safety between pedestrians and vehicles at your work site ... [more]

With the company celebrating its 35-year anniversary, Hubtex presented two ... [more]
SOLAS Method #2, computing VGM container weights, has proven especially ... [more]
Pinpointing where you can innovate your warehouse floor plan and ... [more]
Veshai Vacuum lifter series are specially design for handling different ... [more]
The container shipping industry has had an unsteady journey over ... [more]
DP World Australia COO Max Kruse will discuss DPW's developments ... [more]

Subscribe to the weekly e-newsletter.
©2013 - All rights reserved
Forkliftaction Media Pty Ltd
PO Box 1439
Milton QLD 4064
Storing your login information automatically.

When you select the 'Remember me' option, your login information will be stored on your computer in the form of a cookie. When you visit again, the stored login information will be retrieved automatically and you will not have to submit your login parameters (email address and password) each time you want to visit our members-only pages.

A cookie is a small piece of data that is sent to your browser from a web server and stored on your computer's hard drive. A cookie can't read data off your hard disk or read cookie files created by other sites. Cookies do not damage your system.

 Back to Top