Hyundai indicates European ambition

News Story
- 1 Mar 2007 ( #299 ) - GEEL, Belgium
2 min read
The new Hyundai reach truck
The new Hyundai reach truck
Korean-headquartered Hyundai Heavy Industries, which considers the quality of its forklifts on par with Doosan, Hyster and Mitsubishi, has introduced its stand-on reach trucks to the European market.

It has launched five reach trucks to Europe, the HBR14-7, HBR15-7, HBR18-7, HBR20-7 and HBR25-7 models, ranging from 1.35 tonnes to 2.5 tonnes.

A Hyundai Industries Europe (HIE) statement said the forklifts had "a modern hydraulic system with a high-capacity pump that ensures rapid working and a powerful transport motor that provides excellent gradeability".

HIE marketing engineer Jan Coemans said the Korean-design reach trucks marked Hyundai's first step into the reach truck market but "we're already working on more Europeanised models".

"To be successful in the European market we need a reach truck with a seated operator position but will try to sell these reach trucks for end users who might find them interesting. Not all Europeans find a seat is necessary."

The forklifts were first launched in Korea in early 2006. They were released into the European market at the end of 2006 after a demand was identified.

Coemans said phone inquiries to dealers confirmed there would be interest in the machines.

"The big bang in the European market will have to wait for the Europeanised models. This is just an indication of our ambition to enter the market.

"We're still in the R&D phase but we're hoping 2008 will be the year" to introduce European models, he said.

In March 2006, HIE marketing manager Michel de Weert told Forkliftaction.com News that Hyundai was introducing a new sub-brand, Folex, for its forklift models. De Weert said Folex, which was "forklift excellent" abbreviated, would gradually be introduced into the market and a further abbreviation, FX, also might be introduced.

Coemans said Hyundai customers were getting acquainted with the Folex sub-brand but the company was not currently actively marketing the name.

"The basic thing for them is to get to know the Hyundai name before getting to know the Folex name."

The Busan, South Korea-manufactured reach trucks come with electric power steering and a slide-out box to house the battery.
EP Equipment launches new range
EP Equipment launches new range 10 Oct 2024 - Hangzhou, China - 1 min read
Briggs adds Maximal range
Briggs adds Maximal range 9 Mar 2023 - Staffordshire, United Kingdom - 1 min read
Toyota halts IC shipments in US
Toyota halts IC shipments in US 27 May 2021 - Columbus, IN, United States - 3 min read
Do you have materials handling news? Submit your news here
Inside The News
This week Forkliftaction News is celebrating its 25th anniversary! A wonderful achievement given we launched at a time when just 6% of the world’s population were internet users, according to Internet World Stats . Over the coming weeks, we will be sharing stories about our history and rolling out more celebrations, so keep an eye out... Continue reading

PREMIUM business

Zhejiang UN Forklift Co., Ltd
Manufacturer of IC forklifts, electric forklifts and warehouse equipment.

It’s the year 2000. You’re in front of a boxy beige desktop waiting for the screeching ramblings of your dial-up to reach its finale. You go to Yahoo!, MSN, or maybe AOL, and start the mind-numbing process of finding your very specific needle in the digital haystack. And with web pages loading one image at a time, patience isn’t just a virtue – it’s a requirement!

As clumsy as this early iteration seems now, this technology was the great enabler that allowed Forkliftaction to connect to the industry across the globe.  

To everyone who has connected with Forkliftaction in the past 25 years, thank you for your contribution to our success! We feel deeply touched by your words of encouragement.

What has Forkliftaction meant to you? Drop us a line.

Words of support …

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

It’s the year 2000. You’re in front of a boxy beige desktop waiting for the screeching ramblings of your dial-up to reach its finale. You go to Yahoo!, MSN, or maybe AOL, and start the mind-numbing process of finding your very specific needle in the digital haystack. And with web pages loading one image at a time, patience isn’t just a virtue – it’s a requirement!

As clumsy as this early iteration seems now, this technology was the great enabler that allowed Forkliftaction to connect to the industry across the globe.  

To everyone who has connected with Forkliftaction in the past 25 years, thank you for your contribution to our success! We feel deeply touched by your words of encouragement.

What has Forkliftaction meant to you? Drop us a line.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

It’s the year 2000. You’re in front of a boxy beige desktop waiting for the screeching ramblings of your dial-up to reach its finale. You go to Yahoo!, MSN, or maybe AOL, and start the mind-numbing process of finding your very specific needle in the digital haystack. And with web pages loading one image at a time, patience isn’t just a virtue – it’s a requirement!

As clumsy as this early iteration seems now, this technology was the great enabler that allowed Forkliftaction to connect to the industry across the globe.  

To everyone who has connected with Forkliftaction in the past 25 years, thank you for your contribution to our success! We feel deeply touched by your words of encouragement.

What has Forkliftaction meant to you? Drop us a line.