Crown plans to build some smaller models in China

News Story
- 26 May 2005 ( #210 ) - NEW BREMEN, OH, United States
1 min read
Crown Equipment Corporation plans to build a manufacturing plant in Suzhou, China, and eventually transfer production of several of its smaller models from a plant in Galway, Ireland.

Suzhou, in Jiangsu Province, is about 120 kilometres west of Shanghai.

"To further improve Crown's ability to compete in the global market and to position ourselves to participate in the rapidly growing Chinese market, we needed to establish a physical presence in China," Jim Moran, Crown senior vice president, said in a statement.

On May 23, Crown said it had signed a memorandum of understanding with the Chinese government to build the plant in the rapidly developing Suzhou New District, a high-technology industrial development zone about five kilometres west of central Suzhou.

Construction can start after the State Council of China approves Crown's application for a business licence. Crown did not indicate when approval was anticipated or the physical size or employment requirements for the new facility.

Once the Suzhou site is operational, Crown plans to wind down production at Galway, which has been the firm's primary manufacturing facility with responsibility for production of Crown's smaller range of trucks.

Crown said the new Suzhou plant would manufacture and export several smaller models in the firm's product line.

Crown would also establish a retail operation at the Suzhou site to provide sales and service to the local market and support "the significant number of existing Crown customers with locations in China".

New Bremen-based Crown did not disclose its China market penetration or its in-country customers' current or projected volume of Crown units.
China’s June forklift sales jump 23.1%
China’s June forklift sales jump 23.1% 24 Jul 2025 - Beijing, China - 1 min read
Manufacturer expands production line in Shanghai
Manufacturer expands production line in Shanghai 17 Apr 2025 - Shanghai, China - 1 min read
Noblelift’s Future Factory construction ahead of schedule
Noblelift’s Future Factory construction ahead of schedule 17 Apr 2025 - Shanghai, China - 1 min read
Previously about:
Crown establishes location in Ireland News Story - 17 Jul 2025 - Lisburn, Ireland - 1 min read
Crown launches pedestrian pallet truck series News Story - 3 Jul 2025 - Munich, Germany - 1 min read
Crown launches new C-B Series counterbalance forklift News Story - 3 Oct 2024 - New Bremen, OH, United States - 1 min read
Do you have materials handling news? Submit your news here
Inside The News
In this week’s Forkliftaction News we report on DHL Supply Chain signing a deal to deploy autonomous mobile robots (AMRs) at its Mexican retail operations and look at Guidance Automation’s successful trial of an AMR with a hydrogen fuel cell... Continue reading

PREMIUM business

MAXAM Tire, Inc.
Simplify your productivity with MAXAM's range of performance material handling tires, designed with the latest EcoPoint3 technology.

Seeking Ambitious Dealers Globally. Your chance to join a leading heavy machinery brand. Exclusive territories await!

Exclusive Territories Available. Join SOCMA's leading innovation in heavy machinery. 

Partner for success. Enjoy comprehensive support and impressive profit potential.

Contact us now - +86 153 050 495 72 - www.socma-forklift.com 

Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Seeking Ambitious Dealers Globally. Your chance to join a leading heavy machinery brand. Exclusive territories await!

Exclusive Territories Available. Join SOCMA's leading innovation in heavy machinery. 

Partner for success. Enjoy comprehensive support and impressive profit potential.

Contact us now - +86 153 050 495 72 - www.socma-forklift.com 

Seeking Ambitious Dealers Globally. Your chance to join a leading heavy machinery brand. Exclusive territories await!

Exclusive Territories Available. Join SOCMA's leading innovation in heavy machinery. 

Partner for success. Enjoy comprehensive support and impressive profit potential.

Contact us now - +86 153 050 495 72 - www.socma-forklift.com 

Inside The News
In this week’s Forkliftaction News we report on DHL Supply Chain signing a deal to deploy autonomous mobile robots (AMRs) at its Mexican retail operations and look at Guidance Automation’s successful trial of an AMR with a hydrogen fuel cell... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET