A tradeshow can be a big expense for exhibitors, but one that can certainly provide a rich return in new business and long-term brand-building. Success requires smart marketing, not only by the exhibitor, but also by the event organiser - something only too evident at the recent ProMat event in Chicago.

One of those confident of a healthy return on investment is Forkliftaction.com advertiser Terry Troutman from RackDeflektor:
"ProMat 2009 was a great show! The people at MHIA did a great job of promoting the show and drawing so many interested dealers and potential customers. We had almost twice the response we had at the NA08 show in Cleveland (we thought Cleveland was a great show!). I know that my advertising with industry publications like ForkliftAction.com had a positive impact! Especially in reaching the racking dealers and distributors coming to ProMat that will be key to the success of RackDeflektor. Thanks to you and your staff for the valuable assistance!!!"

For more information on advertising with Forkliftaction.com, contact our team. Write to www.forkliftaction.com, phone +61 (0)7 3369 9090 or fax to +61 (0)7 3369 9096.