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DISCUSSION FORUMS : Forkliftaction.communicate
Forum: Industry News & Whispers
Discussion:  MCFA to produce and distribute Jungheinrich forklifts
Number of messages: 36
Page: [1] 2
START MESSAGE:
dhunter
New York, United States 		Good move for Cat - they were lacking in warehouse products. Jungheinrich has good products.

Between the industry moving to electrics and Crown going full line and Raymond getting Toyota support, it makes sense for them to combine forces.

These changes might not have happened if the market was up, so some good things happen when the economy is bad.

Posted 14 Aug 2009 01:07 AM Reply  Report this message
REPLIES: Sort replies by
edward_t
North Carolina, United States

 		I kind of doubt (but have no real information) that current world economic conditions would have much effect of something like this, I seems to me far more likely this would have been in the pipeline for some long time. I hardly ever see really big companies move quickly, it is usually very slow and takes years to negotiate something like this. MCFA has been selling (under their own brands) Jungheinrich walkie products for a few years now, and hasn't had a newly manufactured order picker (man up truck) since about the time of the Toyota/Raymond purchase/merger, which, at least as far as I was concerned, really hurt MCFA dealers ability to compete, even though man up trucks only account for such a small percent of over all sales, it gave a foot in the door to other dealers in what otherwise might have been an exclusivly MCFA customer.

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Modified 14 Aug 2009 07:17 AM
by poster. 		Reply  Report this message
Budman
Alabama, United States 		Wonder what this happens now? You know that MCFE Purchased controling interest in ROCLA. Thought that would be MCFA's new Narrow Aisle Equipment.

Posted 14 Aug 2009 09:13 AM Reply  Report this message
brian_r
Illinois, United States 		Yeah it's great for MCFA dealers but what about us Jungheinrich dealers who have now lost our class II, III and a great I product line?  This is affecting so many dealers here in the US and the worst possible time.  We Jungheinrich dealers found out only a few hours before this artice was posted.  We were supposed to be given 6 month notice under our contracts.  But Jungheinrich talks about how great and "wonderul" this is for them.  I don't think their employees in Richmond VA who are loosing their jobs feel that way either!!

Posted 15 Aug 2009 00:57 AM Reply  Report this message
Normandy
Co. Cork, Ireland
Brian      if you have worked with them for a few years why are you surprised !!!?

Leopards never change spots

The same has happened for years and years.

Posted 15 Aug 2009 01:54 AM Reply  Report this message
edward_t
North Carolina, United States

 		I find it "interesting"  (in a Star Trek's "Mr Spock" sort of sense) that we are concerned about the effect it will have on "the dealers" but not on the customers, without whom the dealers could just go away, anyway.

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Modified 15 Aug 2009 09:30 PM
by poster. 		Reply  Report this message
johnr_j
Georgia, United States 		brian r,

Is your dealership in Arorua, Illinois and referred to as ALT for short?

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Have An Exceptional Day!

Posted 17 Aug 2009 02:19 AM Reply  Report this message
scoot
Wisconsin, United States 		The "Customer" may have purchased a couple of forklifts or even Several Forklifts however, dealers have invested SIGNIFICANT amounts of $$ into training of service techs, sales people, and inside support people.  Business signage, parts inventories, service tools and equipment etc.  Marketing and promotions of Jungheinrich products, dealers have existing G-Maint contracts that they are contractually obligated to fulfill etc.  

I believe that the "Customer" will hardly feel a bump in the road, and their service tech may change or their sales man may change, however the customer will still receive the entire value of what they have purchased in one way or the other.

The dealers on the other hand that ARE NOT MCFA dealers currently, are the ones that will ultimatly pay the price, and have paid the price up to this point.

Think about your dealership being "GRANTED" a major line out of the blue with an established customer base and in some instances HUNDREDS of units already installed in the field, dont you think that your dealership would jump on this opportunity to secure that business and service that customer that you probably lost that order from to begin with?

Belive me the Customers are not the loosers in this deal, nor will they be, MCFA dealerships are typically good strong organizations and will take great care of those new customers and have probably already made contact with them.  

Those of us that have "Paid Our Dues" and carried Jungheinrich into the US Market and purchased the inventory and paid for the training of employees, paid for marketing programs and materials and laid the ground work for the entire Jungheinrich concept etc will have nothing left but maint contracts that we may have to now go to a competator to purchase parts for, rental and demo equipment that we may be forced to go and pay retail price for parts for.

We are furtunate enough to have other lines to fall back on, what about the dealership that has built his business over the last several years on the Jungheinrich line?  His customers will still be able to move product with their Jungheinrich Trucks, and the newly apointed dealer will service that customer and in most instances quite well.

The customers will not be the casualties in this situation.


Posted 17 Aug 2009 10:50 PM Reply  Report this message
brian_r
Illinois, United States 		SCOOT:

   Please email me your phone number to [url/email removed]  I think you and I need to talk ASAP.  I have something that I believe will interest you!

Posted 17 Aug 2009 11:26 PM Reply  Report this message
Admin
Australia 		Brian r, I have passed your email on to Scoot. Thank you for participationg in the Forum Discussions

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Contact me about any forum administration issues.

Posted 18 Aug 2009 00:02 AM Reply  Report this message
scoot
Wisconsin, United States 		Brian,

Unfortunatly your email address was removed from the Forum post

Posted 18 Aug 2009 00:10 AM Reply  Report this message
edward_t
North Carolina, United States

 		another "interesting" aspect is that a number of MCFA dealers are also Crown dealers. I wonder how that is going to "shake out"?

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Posted 18 Aug 2009 07:35 AM Reply  Report this message
chublil
California, United States

 		The one thing I did not like about Jungheinrich equipment is the absolute dependancy on the dealership. From tech support to ordering parts online, if you own one of this trucks, late model of course, you are essential attached at the waist to the dealer. Granted their AC technology is pretty impressive, if your local dealer isnt up to par, you will not enjoy owning one of these trucks.

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Fix it right!!!

Posted 18 Aug 2009 09:25 PM Reply  Report this message
BenH
California, United States 		I work for a CAT dealer ship in So. Cal. and it was just annouced to use yesterday that we will be selling the Jungheinrich line come Jan. 2010. The places that are dealers now will remain dealers as MCFA is just picking up thier line to sell. MCFA will be producing them in Texas and distributuing them from there. After working for Crown for over 12 years then shifting over to a CAT dealership for 3 year I have always thought CAT was way behind the curve on electric lift trucks compaired to Crown or Raymond. I hope the new brand will we just as good as a Crown or Raymond if not better and increase our sales.

Posted 20 Aug 2009 11:47 AM Reply  Report this message
homer_simpson
San Luis Potosi, Mexico

 		I wonder, what will happen with the Jungheinrich mexican dealers?; TRACSA and MADISA will take care of our customers?; When Jungheinrich will advise the mexican customers about this new agreements? Do you have any information about it?

Posted 20 Aug 2009 12:35 AM Reply  Report this message
SCOTTS
Illinois, United States 		I am sure the Jungheinrich Mexican dealers will be advised just Moments before the news hits the press.  MCFA is in Houston, I am sure they are selling in Mexico already.  
Wasn't there already a suit in Florida where a manufacturer was found at fault for interfering with a competing dealer contract?  MCFA may find themselves in the mix as well.

Posted 21 Aug 2009 00:45 AM Reply  Report this message
JDBurton
Virginia, United States 		Isn't this just making what's been happening official anyway. Since the disolution of the deal with raymond and mcfa (ala toyota purchase) jungheinrich has been supplying the mits pallet jacks and narroaisle units anyway just branded as mits. Now it is just officla and no rebranding.  Got caught by a custome ronce whe he looked at the handle of his new mits pallet jack and saw it was stamped jungheinrich

Posted 21 Aug 2009 01:04 AM Reply  Report this message
Forklaw
New Jersey, United States 		The article in today's Forkliftaction.com states that the CAT dealers will be getting the Jungheinrich line and "no change is contemplated for the Mitsubishi-brand forklift line offered through North American dealers."  For the existing lines designed by Jungheinrich, will the CAT dealers sell Jungheinrich trucks under the Jungheinrich brand name and Mitsu dealers sell the same model trucks under Mitsu brand name?  What about new Jungheinrich designed products?  Do only CAT dealers get new Jungheinrich class 2 & 3 while Mitsu dealers only get old class 2 & 3 MCFA models?
Posted 21 Aug 2009 01:19 AM Reply  Report this message
edward_t
North Carolina, United States

 		are there still "mitsu only" dealers?
what with 2 brands 1 promise?
and should that be changed into "3 brands, 1 address"

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Modified 21 Aug 2009 02:40 AM
by poster. 		Reply  Report this message
Traigo2go
CO Kildare, Ireland

 		Unfortunatly JHUSA and particlarly Mr Sneddon has again hood winked its employees and the dealers in our beloved USA, its not the first time and it will not be the last time, they have had the rug pulled from under there feet after investing time, money, manpower, training and dedication to selling JH products i feel very sorry for the family owned dealers that have suffered through no fault of there own. But as one of your blogs said a leapord never changes its spots, this has been in the pipeline for a number of years and as the lease on the building in Richmond runs out what a good time to pull the plug, and put it down to a downturn in the global market.When the going gets tuff just pack up and fu.... the dealer network that has supported you what does that say about the company.

Posted 21 Aug 2009 03:28 AM Reply  Report this message
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