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DISCUSSION FORUMS : Forkliftaction.communicate
Forum: Industry News & Whispers
Discussion:  Hyster and Yale Forklift
Number of messages: 44
Page: [1] 2 3
START MESSAGE:
charles_c
Pennsylvania, United States 		Is anything going on with Yale or Hyster that is going to have a huge impact to both lines ?

Posted 15 Dec 2011 08:05 AM Reply  Report this message
REPLIES: Sort replies by
Daveilift
west yorks, United Kingdom 		yes have a look at utilev lift trucks ,utiley.com

Posted 15 Dec 2011 05:30 PM Reply  Report this message
chuck_s
Indiana, United States 		They are importing Hangcha trucks for South America. http:// www. hcforklift. com
Parts are stocked in Danville ILL.

Seems strange for a couple reasons.  They spent all the money on Fortis, and the economy version of the Fortis, now they try this.  Also they buy quite a few components for the Fortis from Heli (like the steer axle) so weird they wouldn't just buy from Heli.

Another flavor of the month management move I think.  Could you see Toyota pulling something like this.  

Posted 15 Dec 2011 11:29 PM Reply  Report this message
AndyPandy
Staffordshire, WM, United Kingdom

 		What markets will the Utilev be available in?

Posted 16 Dec 2011 03:59 AM Reply  Report this message
Daveilift
west yorks, United Kingdom 		i have seen them in middle east , they also might be looking at south america  and eastern europe . It dose seem they are a HC truck will be interesting if they offer them in UK . wonder how that will effect samuk . Be interesting if the extend the brand to some larger trucks , Can't see larger trucks doing that well because of the problems they have had with large trucks so far .That's probably why they are only doing small truck 2,000kg - 3,500kg  

Posted 16 Dec 2011 04:07 AM Reply  Report this message
EasyM
South Carolina, United States

 		The Fortis truck has not been a great success and it is pricey. They spent a fortune bringing this truck to market and they went all-in. They're screwed.

Modified 3 Feb 2012 06:57 AM
by poster. 		Reply  Report this message
trainer
Indiana, United States 		I would love to hear a marketing perspective on Hy-Yale, NMHG NACCO selling a Veracitor/Fortis 2.4, 2.2, 2.0 and now a low cost UTILEV offering? Interesting........ 4 engines and 5 transmission offereings??????

Posted 16 Dec 2011 12:00 AM Reply  Report this message
Daveilift
west yorks, United Kingdom 		It all looks like desperation , What NACCO will do within three to four years will be have Hyster as a big truck brand over 6,000kg or 8,000kg . Yale will be the small truck brand and warehouse trucks
Utilev will to the low cost brand . That's what they should do if they want to still be a major player in the market.

Utiley will only succeed if they move a way from HC because all people will say is it's just a low cost Chinese truck  so why not buy a HC . What NACCO could do tho is use there distribution network to help the Chinese to support there trucks . But wants the Chinese have learnt this they will take over and push NACCO out .  

Posted 16 Dec 2011 05:22 PM Reply  Report this message
EasyM
South Carolina, United States

 		With most Hyster and Yale dealers competing against each other with the exact same trucks, customers are in the drivers seat. The dealers are killing each other and there is little or no profit to be made. Those of us that worked for Hyster dealers in the mid 90's could see it coming. It came, it sucked and the rest is history.

Posted 16 Dec 2011 11:17 PM Reply  Report this message
Daveilift
west yorks, United Kingdom 		Well that's the point . that's why they have to split the business into areas . all they are managing to do is to drive down the price . I would not like to think i'm a hyster or yale dealer as you are competing with same equipment and no exclusivity .

Posted 17 Dec 2011 01:54 AM Reply  Report this message
Blacksmoking
United Kingdom 		Daveilift I understand your observations however the fact remains the YALE & HYSTER brands have significantly improved their market share particularly in the UK clearly a lot of that is with the Briggs influence, although from what I hear Forkway have gained some significant ground recently I see Warehouse & logistics mag have a large article & congratulations to them for their 50th year in business – They must be doing something right when our industry seems to be full of doom.

I believe the brands will be split as mentioned earlier with the Yale offering the smaller machines up to 16t along with the warehouse range and Hyster concentrating in the ports & large capacity market.

As always we will all talk about and around it for some time to come before the next big shake up!
Posted 17 Dec 2011 02:32 AM Reply  Report this message
chuck_s
Indiana, United States 		OK industry historians, care to make some comparisons?

Clark GCX/GPX and GCS/GPS  vs Fortis and Utilev truck?
Haven't we been down this road before?

HC China and Nacco..... Daewoo/Doosan and Caterpillar Industrial
How'd that turn out?

Finally, can someone ask the emperor with no clothes on at Nacco, where did the Clark market share go?  Compare Nacco market share around 1992 to today.  Seeing how Clark is very low market share today, who picked up all that Clark market share since 1992?  What OEM benefited?  

Posted 17 Dec 2011 10:39 AM Reply  Report this message
Daveilift
west yorks, United Kingdom 		Hi Blacksmoking i agree with you Briggs have seemed to have done a good job with Yale and improved the Yale image here in the UK. Hyster have done OK in Big trucks but as the world does not revolve round UK It might be some time before the People at NACCO relies what is happening Boards always seem to be years behind the markets  . As for Utilev and even Clark hamech they won't work just as Chuck s has pointed out when have they worked in the past never .

Posted 17 Dec 2011 07:04 PM Reply  Report this message
Daveilift
west yorks, United Kingdom 		See NACCO have shown there Utilev brand but don't want to admit its a HC just painted Light Blue . Why not just say yes we have gone to HC for the truck , Who will be next with low cost small truck KION have Baoli and Voltas . Now NACCO have a truck made by HC so who will be next.

Posted 22 Dec 2011 08:09 PM Reply  Report this message
Budman
Alabama, United States

 		I understand what you are saying in the UK. But in the USA, most of the Yale & Hyster Dealerships are seperate. With this being said, I can not see them splitting the product line and Yale taking the smaller lifts & Hyster taking the larger ones. If they did that in the US, this would drasticly cut each dealer out of certain markets. Which I cannot see happening.

Posted 22 Dec 2011 11:34 PM Reply  Report this message
Daveilift
west yorks, United Kingdom 		HI Budman Can you see dealers merging to make larger groups Like Briggs and Barlow , If they were to merge that will be one big powerful company in US and part of Europe  

Modified 23 Dec 2011 00:40 AM
by poster. 		Reply  Report this message
scot_s
Michigan, United States 		We have all ready seen some of the Hyster dealers absorbed into the Yale dealer.  It seems like I remember a article a while back that NACCO stated they were moving to a one dealer representing both brands, as many of the OEMs have all ready done.

Posted 23 Dec 2011 01:03 AM Reply  Report this message
arminius
California, United States 		Utilev...wow this lame.  Bye bye NACCO

Posted 23 Dec 2011 03:37 AM Reply  Report this message
Oilleak
Yorkshire, United Kingdom

 		O.M.G . What a load of doom and gloom . Remember Hyster and Yale are ICONIC brands and are time proven over decades . They still are at the top of their game and are light years ahead of the Nips .I forecast their will be no new brand making massive inroads in any of the world markets for years to come . only Doosan have made any ground and they have only taken out the bottom feeders like Nissan , Komatsu , Mitsi  TCM . Its still about good sales people brand awareness and reputation thats why all the top brands in the world keep rolling along . The Americans taught us that not the Chinese who are still cooking the same food at their takeaways as they did 25 years ago . Got to go off to the BERNI INN see ya .

Posted 31 Dec 2011 06:16 AM Reply  Report this message
Daveilift
west yorks, United Kingdom 		Hi oilleak Clark had the same view in the 70's then along came Toyota and we have seen what happened there. NACCO have looked for a low cost truck and have gone with HC time will tell if this is right or wrong but what is for sure the market is poorly serviced and over priced by both manufactures and service networks

Posted 31 Dec 2011 08:45 PM Reply  Report this message
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