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Business management

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tradeshow here, tradeshow there ... and more tradeshows

Number of messages: 2

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ann_h
Australia

Just how many trade shows can the forklift industry accommodate? There seem to be announcements of new shows and events almost every week. One has to wonder how many of these are driven by real need and how many are simply the result of organisers’ ambitions. Clearly, the increasing number of trade shows puts enormous strains on the marketing budgets and other resources of the suppliers – but it also makes it harder for end-users to choose. And at the end of the day, the buyers do actually have jobs to do, and pleasant as trade events may be, they cannot all be an essential part of the job commitment.

Posted 29 Nov 2007 06:00 PM

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